A seminar to help improve the Vietnamese handicraft and interior decoration sector’s access to the Japanese market took place in Ho Chi Minh City on January 15.

The event was jointly organised by the Vietnam Trade Promotion Agency and the ASEAN–Japan Centre for Trade, Investment and Tourism Promotion (AJC).

AJC interior decoration expert, Hiroshi Sakamoto, suggested Vietnamese businesses improve their approach to design and marketing to succeed in the demanding Japanese market.

Domestic producers were also asked to study the market’s climate, culture, and demographic profile to increase the value of their products, as well as its distribution networks, legal regulations and market prices.

Experts forecast that reasonably priced and functional products will be in high demand this year.

According to the Ministry of Agriculture and Rural Development, Vietnam strives to earn 1.6 billion USD from handicraft exports by the end of 2015. Of which, revenue from bamboo and rattan products, and ceramics and pottery is expected to reach 530 million USD and 480 million USD respectively.-VNA