Hanoi forms new tourism products in new normal

The capital city has developed a series of tourism products based on its historical and cultural values in line with the current flexible and safe adaptation to the COVID-19 pandemic.
Hanoi forms new tourism products in new normal ảnh 1Sofitel Metropole hotel (Photo: sofitel-legend-metropole-hanoi.com)

Hanoi (VNA) – The capital city has developed a series of tourism products based on its historical and cultural values in line with the current flexible and safe adaptation to the COVID-19 pandemic.

Among these is a walking tour programme introducing visitors prominent French architectural buildings in Hanoi, including the Vietnam National Museum of History, Hanoi Opera House, State Guest House, and Sofitel Metropole hotel. Taking place every Saturdays and Sundays, each tour lasts for one hour and 30 minutes.

Hanoi forms new tourism products in new normal ảnh 2Hanoi's new walking tour programme introduces visitors prominent French architectural buildings in the capital (Source: bvhttdl.gov.vn)

Meanwhile, a one-day cycling tour around popular streets in the capital’s Hoan Kiem Lake and West Lake areas, among others, aims to give tourists insights into the local life and cultural values.

According to Nguyen Cong Hoa, director of the Flamingo Redtours JSC, the change in tourism activities given the new normal is inevitable to meet and even lead the market demand.

He said the new products ought to be more customised to suit different types of tourists.

Head of the Hanoi Tourism Department Dang Huong Giang said in the time to come, the local sector will focus on building and improving the quality of cultural tourism products whose destinations are associated with heritages, relic sites, festivals, craft villages, and cuisine.

The development of agricultural, healthcare, and community-based tourism is also part of the plan, she noted./.

VNA

See more

The picturesque scenery outside Phong Nha Cave (Phong Nha-Ke Bang National Park) (Photo published by VNA)

Vietnam steps up tourism promotion on global markets

Experts say that to turn advantages into high-value tourist arrivals, tourism promotion needs to move beyond fragmented activities towards large-scale, long-term campaigns tailored to target markets and closely linked to actual visitor experiences.

Visitors tour Hoi An Ancient Town in Da Nang city. (Photo: VNA)

Vietnam’s tourism targets 12% of GDP by 2030

Resolution 26-NQ/TW targets a direct GDP contribution of 10–12% by 2030, 45–50 million foreign arrivals, 160 million domestic visitors, and total revenue of 80–90 billion USD.

Located on Apollo Square in the heart of Sunset Town, Phu Quoc, Apollo Cafe is a distinctive venue designed by renowned architect Bill Bensley.

Coffee beneath an “upside-down” town: A surreal stop in Phu Quoc

With an entire town recreated on its ceiling, sweeping sunset views and a vantage point for watching fireworks after dark, Apollo Cafe in Phu Quoc offers more than a photogenic backdrop. Designed by Bill Bensley, the venue shows how a café can become an experience travellers deliberately build into their itinerary.

Vietnam is named Asia's Leading Destination for the eighth time and Asia's Leading Heritage Destination for the fourth time at the 2026 World Travel Awards. (Photo: VNA)

Vietnam strengthens tourism profile with WTA 2026 honours

The awards demonstrate that Vietnam's tourism appeal is being recognised across a broad range of areas, from national, urban and heritage destinations to nature-based attractions and tourism products and services, further strengthening the country's presence on the regional and international tourism map

Terraced fields shimmering with water create a picturesque scene in Lang Sang Village, Ta Xua Commune. (Photo: VNA)

Ta Xua named Asia’s leading emerging tourism destination 2026

In recent years, Ta Xua, dubbed "the paradise of clouds", has emerged as one of the mountainous destinations attracting strong interest from young travellers, particularly for its spectacular sea of clouds stretching across the mountains in the northwestern region.

AirAsia highlights Kem Beach as a family-friendly destination, where children can play on the sand while parents enjoy a little more time relaxing by the sea. (Photo: VNA)

AirAsia recommends Phu Quoc as ideal destination for family travel

A familiar low-cost airline among Southeast Asian travellers, AirAsia describes Phu Quoc in its blog guide to travelling with young children as a destination that feels almost tailor-made for families, with beaches for relaxation, leisure attractions and a wide range of activities to engage children of different ages.

Ho Chi Minh City Central Post Office remains a popular attraction for domestic and international tourists. (Photo: VNA)

Ho Chi Minh City wins three top Asian tourism awards in 2026

The 2026 honours add to the city’s impressive streak at international tourism awards. In the 2025 WTA, the southern metropolis took home four titles, including business travel and festival and event destination awards, which it had won for four years from 2022 to 2025.

Phu Quoc is building its capacity to host MICE tourism, with international resorts, event venues, world-class shows and an expanding flight network. (Photo: Sunset Town)

Why does Travel + Leisure call Phu Quoc Asia’s next MICE hotspot?

According to the magazine, Phu Quoc was once known primarily for its beaches and relaxed holiday atmosphere. Over the past two years, alongside that appeal, the island has gradually developed its capacity to serve the MICE market, with international resorts, event venues, world-class shows and an expanding flight network.

Every year, from September to October, terraced rice fields in Mu Cang Chai and Pung Luong communes, Lao Cai province, turn a golden yellow, creating a spectacular landscape across the northwestern mountains. (Photo: VNA)

Indigenous culture becomes tourism asset in northern highlands

With growing recognition of indigenous knowledge, customs and cultural values as unique assets, ethnic communities in the northern mountainous region are shifting from simply providing tourism services to becoming creators and owners of tourism products, confidently telling their own cultural stories

Tourists watch the sunset from the Kiss Bridge in Phu Quoc special zone, An Giang province. (Photo published by VNA)

An Giang's tourism sector grows, prepares for APEC 2027

Phu Quoc remains the biggest contributor to An Giang's international arrivals and tourism revenue. The special zone welcomed more than 1.92 million foreign visitors during the nine-month period, accounting for over 99% of all international arrivals in the province.

Wellness tourism is gradually becoming a high-value-added segment, extending international visitors' length of stay in Vietnam. (Photo: VNA)

Vietnam leans on wellness tourism to unlock higher-value segment by 2030

Vietnam has the abundant natural resources, including beaches, forests, mineral springs, mineral mud and a wide range of medicinal plants, backed by a long-lasting traditional medicine and the cultural identity of its ethnic communities. Together, they form the base for wellness tourism products that are both competitive and distinctly Vietnamese.

Visitors travel by boat to admire the cajuput forest landscape during the flood season at the Tram Chim tourism site in Dong Thap province. (Photo: VNA)

Dong Thap parlays flood season into tourism opportunity

At the Tram Chim tourism site, part of Tram Chim National Park in Tram Chim commune, visitors can try fishing with nets and hooks, setting traps and dismantling brush piles to catch field rats from August to November, the peak flood season.