Hanoi (VNA) – Hanoi’s concentrated promotion programme for 2025 will take place in May, July and November, expectedly attract about 1,000-2,000 businesses.
This is part of the newly-approved plan by the Hanoi People's Committee to promote sales in the city in 2025.Under the Plan No. 299/KH-UBND, the capital city will organise various activities and events includes promotion fairs in May, July and November following an opening ceremony for the programme in April 2025.
A key highlight of the programme will be the Hanoi midnight sale 2025, set to coincide with Black Friday, tapping into the city's night time economic potential. This event will take place from November 28 - 29, 2025.
Additionally, Hanoi will also launch a sales promotion event of branded products at four-star hotels or equivalent venues, featuring around 100 to 150 booths.
The programme aims to effectively implement key socio-economic development tasks, stimulate domestic demand, increase total retail sales and boost product consumption.It is also designed to support the recovery and growth of the economy, enhance business activities and contribute to achieving the 2025 GRDP growth target while ensuring social welfare in line with the directives of the government.
Furthermore, the programme seeks to effectively promote the idea that will see 'Vietnamese people give priority to using Vietnamese goods' along with other citywide initiatives involving reputable businesses in manufacturing, commerce and distribution./.
