In 2025, Hanoi welcomed more than 33.7 million visitors, up 20.8% from 2024. International arrivals exceeded 7.82 million, a 22.7% year-on-year increase. Total tourism revenue was estimated at more than 134.46 trillion VND (about 5.1 billion USD), a 21.5% rise year on year.
For many foreign diners, the charm of Hanoi’s street food lies in the seamless blend of tradition and modernity, where food is inseparable from the rhythm of daily life.
West Lake is one of Hanoi’s most beautiful landmarks, its timeless charm long inspiring poets and travellers alike. As the largest lake in the capital, it offers breathtaking scenery, from ancient pagodas to stretches of lush greenery.
Vietnam Airlines on November 23rd officially inaugurated its new direct route linking Jakarta of Indonesia and Hanoi of Vietnam with the first flight departing from Soekarno–Hatta International Airport, serving the growing travel demand between the two countries amid increasingly bilateral cooperation across multiple sectors.
A new after-hours experience titled “Museum Night” has just been launched, promising an appealing attraction for residents and visitors as the Vietnam Fine Arts Museum opens its doors in the evening for the first time.
These days, at the Autumn Fair 2025 in the capital, the “Essence of Hanoi Autumn” space has truly become the heart of the event. Spanning nearly 17,000 square metres, it gathers over 200 businesses – each telling stories of the capital’s culture, traditional crafts and creativity through the language of skilled human hands.
The Autumn Fair 2025 officially opened at the Vietnam Exposition Centre in Dong Anh commune, Hanoi, on October 25 evening.
The capital city of Hanoi hosted a massive 4.17 million visitors in September, almost twice last year’s figure, according to the municipal Department of Tourism.
Hanoi possesses a unique charm, with its Old Quarter filled with nostalgic corners and elegant French architectural works that have stood the test of time. These heritage structures, meticulously planned and rich in cultural significance, contribute greatly to the capital’s timeless beauty.
As the Mid-Autumn Festival approaches, Hang Ma Street in central Hanoi comes alive with vibrant decorations and crowds of visitors. This familiar street transforms into a lively festival hub, evoking childhood memories across generations.
Hanoi is set to stage its first world cultural day this October, featuring a world cultural festival, Hanoi international cuisine showcase, film screenings, an international folk-dance programme, an international fine arts exhibition, an international costume and ao dai festival, and an international book fair.
The operation of the cultural train, Metro Line 2A, and bus routes not only eases traffic congestion but also opens new opportunities to explore Hanoi in a modern, eco-friendly way.
These days in Hanoi, not only locals but also many international tourists and foreigners living and working here are experiencing the special atmosphere as the capital is adorned with flags and flowers to celebrate the 80th National Day (September 2, 1945 – 2025).
For the eight months of this year, the total number of visitors to Hanoi reached 21.58 million, up 13.9% year-on-year. Of the total, international tourist arrivals were 4.96 million, a year-on-year increase of 25.8%. Total revenue from tourism in the period hit an estimated 85.8 trillion VND, up 17.1%.
Hanoi aims to welcome 46 million visitors by 2030, including 12 million international arrivals. Total tourism revenue is projected to reach 280 trillion VND (10.7 billion USD), with hotel occupancy rates averaging 68% and the sector’s contribution to the city’s gross regional domestic product (GRDP) estimated at 7–7.5%.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
In the first five months of 2025, Hanoi received approximately 12.77 million tourist arrivals, marking a 10.9% increase compared to the same period in 2024. Total tourism revenue was estimated at VND 51.94 trillion, up 14.1% year-on-year.
When it comes to cultural tourism, few places spark the imagination like historic quarters. In Vietnam, Hanoi’s Old Quarter stands out as a remarkable example of how heritage and modern tourism can harmoniously coexist.
How does a centuries-old neighborhood remain vibrant amid rapid urban development? Reporter Werawan Boonmee from NNT – the National News Bureau of Thailand – visited Vietnam to find the answer.
The Hanoi Department of Tourism has designed a comprehensive plan to boost tourism demand, tailored to each season and period. Throughout the year, the local tourism sector will host 60 events, promoting the capital’s image and rich cultural heritage.
From vibrant traditional festivals and unique cultural destinations to large-scale international events, Hanoi—a city of a thousand-year civilization—wins the hearts of both domestic and international visitors in 2024.