HCM City promotes tourism at international fair

Tourism in Ho Chi Minh City has been growing unprecedentedly over the past decades, contributing 11 percent of the economic hub’s GDP. The growth can be partly attributed to the city’s drive to promote tourism through the annual International Travel Expo Ho Chi Minh City (ITE HCMC).
Tourism in Ho Chi Minh City has been growing unprecedentedly over thepast decades, contributing 11 percent of the economic hub’s GDP. Thegrowth can be partly attributed to the city’s drive to promote tourismthrough the annual International Travel Expo Ho Chi Minh City (ITEHCMC).

First launched in 2005, the ITE HCMCbegan as an event for tourism promotion between three countries in theregion under the theme “Three countries – One destination” but expandedto “Five countries – One destination” in 2013, boosting tourism linksbetween Vietnam, Cambodia, Laos, Myanmar and Thailand.

The exhibition provides a platform for local-level tourism promotionagencies, travel firms and other industry service providers to introducetheir services, seek overseas partners and expand business.

The number of travel businesses joining the event has risen four-foldover a decade; from 80 in 2005 to 320 last year, making the fair anational and regional travel event.

La QuocKhanh, Deputy Director of the municipal Department of Culture, Sportsand Tourism, said the fair looks to help local travel operators,especially small- and medium-sized firms, gain access to promisingmarkets between 2015 and 2020.

Additionally, thecity aims to turn the event into a regional festival for travellers,promoting destinations, travel services and deals among the five nationsof the Lower Mekong Sub-region.

This year, the ITE HCMC is scheduled from September 10-12 and will celebrate its 11th anniversary.

This year’s event expects to host about 100 travel agencies in thesub-region, 200-350 international businesses and some 25,000 visitors,Vice Chairman of the HCM City People’s Committee Nguyen Thi Hong said,stressing that the tourism sector should work towards sustainabledevelopment.

HCM City plans to organise a seriesof cultural and sporting tourism events and call for more investmentfrom the private sector to expand the industry.-VNA

See more

A rammed-earth house of the Mong ethnic community in the mountainous province of Tuyen Quang. (Photo: VNA)

Heritage fuels distinctive destination brands across Vietnam

As localities move beyond resource-based tourism towards value-driven cultural development, they are creating distinctive destination brands while reinforcing Vietnam's position as a culturally rich and compelling destination on the global tourism map.

Foreign tourists explore Hoi An ancient town in Da Nang city. (Photo: VNA)

Tourism sector pivots to quality-led growth in second half of 2026

According to the Vietnam National Authority of Tourism (VNAT), Vietnam welcomed 12.3 million international visitors in the first six months of 2026, up 15% year-on-year. The figure is the highest first-half number in recent years and puts the country close to halfway towards its target of 25 million foreign arrivals this year.

Travel guide Lonely Planet describes Da Nang as an outdoor lover’s paradise. (Photo: VNA)

Da Nang proves Lonely Planet right as Asia’s must visit summer destination

According to Lonely Planet, Da Nang stands out for its harmonious blend of beautiful beaches, an energetic yet relaxed lifestyle, a rich culinary scene and a diverse range of experiences spanning nature, culture, leisure and entertainment. The city is also praised as an ideal gateway to central Vietnam, offering convenient access to Hoi An, Hue and My Son Sanctuary.

Sun PhuQuoc Airways' new aircraft livery (Photo: Sun Group)

Vietnam's newest airline races from Phu Quoc onto the global stage

Sun PhuQuoc Airways, the airline of Sun Group, officially launched in October 2025 and began commercial flights the following month, entering a Vietnamese aviation market riding a wave of post-pandemic recovery, but also grappling with rising costs, fleet constraints, talent shortages, infrastructure pressure, and intensifying service competition. Less than a year in, this newcomer has already made its presence felt.

A Korean tourist family poses for a photo in the coastal city of Da Nang. (Photo: VNA)

Vietnam remains second most popular destination for Korean tourists

Japan remained the top destination, attracting about 951,000 Korean visitors, accounting for 40.6% of total outbound tourists. Vietnam ranked second with approximately 278,000 visitors, followed by the US with 100,000, Taiwan (China) with 79,000, Thailand with 64,000, the Philippines with 61,000 and Hong Kong (China) with 59,000.

Tourists explore a tourist attraction in Hue city. (Photo: VNA)

Wellness tourism helps Hue shape identity as Asia’s emerging "healing city"

The development of wellness tourism is also aligned with the Politburo's Resolution No. 57-NQ/TW on breakthroughs in science and technology development, innovation and national digital transformation. For Hue, the strategy provides an opportunity to combine modern medicine with traditional healthcare, biotechnology, indigenous medicinal herbs and tourism to create high-value services.

Keo Hanh Thien Pagoda is recognised as a special national relic in 2016. (Photo: VNA)

Digitalising rural heritage to boost tourism

Authorities in Xuan Hong commune of the northern province of Ninh Binh are leveraging digital technology to preserve cultural heritage and promote rural tourism, with the centuries-old Keo Hanh Thien Pagoda serving as the centrepiece of the initiative.

Discover Moscow offers a comprehensive hub of practical travel information, seasonal itinerary ideas and useful tips for visitors planning a trip to the Russian capital. (Screenshot)

Discover Moscow debuts Vietnamese-language tourism platform

Accessible at https://discover.moscow/vi, the platform provides a one-stop source of travel information, featuring practical guidance, seasonal itineraries and planning tips for visitors. It showcases the city's key attractions, cultural routes, parks, events, restaurants, shopping destinations and family-friendly activities, enabling travellers to organise their trips before arriving in Moscow.

Boat tours in Cam Thanh village, Da Nang city, generate significant income for local residents. (Photo: VNA)

Rural tourism draws strength from indigenous culture

Vietnam currently has more than 600 agricultural and rural tourism models, generating over 25 trillion VND (956 million USD) in annual revenue. The sector has become an important source of income for many rural communities seeking to diversify their livelihoods.

Located about 200 km from Hanoi, Ta Xua in Son La province is widely regarded as one of the most spectacular cloud-hunting destinations in northern Vietnam. (Photo: VNA)

Ta Xua sets sights on sustainable tourism

Ta Xua is rolling out a campaign titled “Bringing Ta Xua to the world” and aims to establish the image of “Ta Xua - a sea of clouds, majestic nature and Mong cultural identity” during the 2028-2030 period.