BLANK2Y at their appointment ceremony (Photo: VNA) The multinational boy band debuted under the RoK-based KeystoneEntertainment on May 24 this year, consists of 9 members aged between 18-24 fromthe RoK, China, and Japan. It is active in the RoK and around the world.
With a strong spread of the Korean wave "Hallyu", KTOhopes to promote tourism via the image of the new ambassador, especially to fansof Korean music in Vietnam.
BLANK2Y will assume their role in Vietnam for one year fromJuly 9, 2022 to July 8, 2023. During this time, the group is set to accompanyKTO in many tourism promotion activities through K-pop. A highlight in theirtenure is to perform at the Korean Days in Hanoi, the biggest promotion eventscheduled to take place in Vietnam’s capital in November.
Expressing the band’s honour to assume the post, arepresentative from BLANK2Y said with music, BLANK2Y will make efforts to sharethe beauty of their home country to Vietnamese people, beef up tourism betweenthe two countries, and tighten the Vietnam – RoK friendship.
Lee Jae Hoon, chief representative of KTO in Vietnam, said in Vietnam there is great interest in K-pop as well as the Korean culture. Therefore, in the coming time, together with BLANK2Y, the KTO plans to actively promote tourism through "Hallyu" targeting youngpeople, he added.
Serving the recovery of the RoK’s post-pandemic tourismrecovery, KTO implemented a series of activities in Vietnam inthe first half of this year, such as a programme to welcome visitors back to Korea inassociation with the slogan "Travel to Korea Begins Again", and the MICERoadshow 2022. It is expected to launch a Korean promotion campaign namely"Hi Korea" on the Tiktok platform to rekindle Korean tourisminspiration in Vietnamese youth./.
VNA
