The central province of Thua Thien Hue is working hard to develop the brand of its native Thanh Tra grapefruit in order to promote the trade name of the local specialty.

Thuy Bieu ward in the city of Hue is leading the drive to promote the fruit as its local People’s Committee has organised an annual grapefruit festival since 2010 to show-off the product to consumers nationwide and register it for a sole trademark in the domestic market.

To realise its goal, the province plans to apply the Vietnamese Good Agriculture Practices (VietGap) standard for grapefruit cultivation in Thuy Bieu ward.

The move aims to expand the grapefruit farming area, preserve valuable seeds and locate stable markets for the product.

Thua Thien Hue boasts an area of over 1,100 ha for grapefruit.-VNA