Illustrative photo (Source: baoquangninh.com.vn) Thua Thien-Hue (VNA) – The Ministry of Agriculture and RuralDevelopment (MARD) held a conference in the central province of Thua Thien-Hue onOctober 24 to gather ideas for the national programme on “One Commune, OneProduct” (OCOP).
MARD Deputy Minister Tran Thanh Nam said that OCOP wil help more than 6million farmer households. He stressed the need for strong communication toraise public awareness in preserving and promoting the value of traditional products.
Under the new-style rural area building programme, in 2020, 80 percentof communes are expected to meet criteria in locals’ income and 85 percent inproduction organisation.
To reach the targets, the MARD has restructured the agricultural sectortowards stronger value chains and linked production and sales, initiallyfocusing on national products, and strong products at provincial level anddistrict-commune levels.
The ministry has also enhanced the application of science andtechnology, especially in agro-forestry and fisheries production.
OCOP has been designed to suit specific communes, concentrating ondifferent products for each locality.
Participants at the conference agreed that the programme should becomprehensive in all aspects of economy, culture and society, with community engagement.
The promotion of chosen products will help increase their production andsales, thus creating more jobs and improving incomes, while speeding upreinvestment to increase competitiveness of the products, they said.
A national survey showed that 4,823 products of 63 provinces and citiesnationwide have high potential for the OCOP programme.-VNA
VNA
