Industry 4.0 can be a blank canvas for future artists

At first glance, fine arts and high tech may not be perfect bedfellows.
Industry 4.0 can be a blank canvas for future artists ảnh 1Students learn at a training course for painters in HCM City (Photo: tphcm.vetranhtuong3d.info)
Hanoi (VNS/VNA) - At first glance, fine arts and high tech may not beperfect bedfellows.

But according to experts who met in Hanoi on July 24, the Fourth IndustrialRevolution can play a major role in developing arts and culture.

And through technology, a new wave of artists is exploding onto the scene withyoung graphic designers becoming modern day masters.

The workshop, which titled Effects of the Fourth Industrial Revolution to FineArts, Photography and Exhibition was hosted by the Ministry of Culture, Sportsand Tourism.

Its aim is to review arts in Vietnam and help experts make necessary changes touse the revolution to develop individual creativeness.

“Fine arts, photography and exhibitions highlight personal creativeness,” said TaQuang Dong, deputy minister of Culture, Sports and Tourism.

“The Fourth Industrial Revolution has affected widely to all facets of sociallife, science and technology as smart tools spread everywhere.

“A lot of types of software for designing graphics and processing images havebeen popularised,” he said.

“New technology has supported artists to form ideas and create art works whiledigital technology has helped share and connect cultural service on theinternet.”

But despite this, he said there are many challenges the art world will face asthe country moves into a new digital era.

Artists may become lazy and rely more on technology and be less creative;copyright should be cared more and fine arts staff should be re-trainedproperly. 

Tu Manh Luong, head of the ministry’s Department of Science, Technology andEnvironment said technology has changed basic factors in culture and arts.

He said through new platforms, more people are getting access to art and it isenjoyed more by members of the public.

But emphasis must be placed on ensuring correct copyright procedures arefollowed to make sure work doesn’t get forged.

“We should take great care of protecting copyright and involving rights to artworks because information technology and the internet have created chances forpeople to quickly get access and popularise art works,” he said.

Luong noted that the number of Vietnamese graphic artists is increasing,especially young artists, who can be classed as the fourth generation ofVietnamese fine arts.

“They are very energetic, creative and tend to search for new things andquickly catch up with the pace of renewal time,” he said.

Nguyen Lam Tuan Anh, from Vietnam National Culture and Arts Institute predictsthat digital technology will more and more affect all stages of creativeprocess including education and distribution.

“Digital technology will change also ways to train and educate people ontraditional art,” he said.

“Art education using new technology, mostly applied in distance education willreduce the distance in approaching art involving training service,” he said

Anh said in most of official fine art training institutions in the country, thecurriculum still involves much in professional skills and lacks of backgroundknowledge on international culture.

“Teaching method has not really encouraged creativeness of learners,” he said.

Anh was afraid that the method will form a generation of fine art students, whowill rely on computer software instead of their individual talents to createtheir own works.

Also, he expressed his concerns over the capabilities of those working in thefield.

“Most of staff in fine arts, photography and exhibition field have not beenequipped with knowledge on science, technology, especially high technology,technological advances,” he said.

“They have not been aware of the importance of and have the capability to applynew technology in creating effective art works, products and services, of whichcopyrights are legal and fully protected.”

He suggested the staff should be provided with updated knowledge on technologyto work better in this modern time.

“The revolution has put fine arts in big challenge,” he implied. - VNS/VNA
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