The volume of international arrivals in Vietnam is forecast to increase in 2024. In photo: Golden Bridge in the central city of Da Nang. (Photo: VNA) According to the Vietnam-based market intelligence company, the country’saviation industry has bounced back impressively since the travel restrictionstriggered by COVID-19 were relaxed in the country and the world. Vietnam hasquickly become the world’s fastest recovering domestic aviation market and isexpected to establish itself as the fifth fastest developing one by 2035.
Despite challenges in 2022 and surging costs in 2023, the hospitality industryhas also shown resilience. For example, a higher occupancy rate and basicefficiency are also considered positive signals for 2024. Hotel bookings arerising strongly, and the hotel investment market is now in the process of fullrecovery, the firm said.
Given such signals, the travel landscape in 2024 is following such main trendsas experiential tourism, wellness tourism, eco-tourism, and sports tourism.Tourists’ growing preference for the brands matching personal value and ethicswill change the market.
In particular, the trend of using smart guides and ChatGPT in tourism will helpboost the stature of travel agents, the report noted.
Talking about Vietnam’s tourism achievements in 2023, The Outbox Company saidthe tourism industry has demonstrated a significant recovery, with a remarkableincrease in international tourist arrivals to reach 12.59 million, soaringalmost four-fold from 2022.
However, the recovery rate of Vietnam in the first three quarters of 2023 stood at 44% ofpre-pandemic levels, the lowest among popular Southeast Asian destinations. Theabsence of Chinese tourists remains a significant factor in the lower numbers.
A bright spot of Vietnam’s tourism industry in 2023 was the diversity ofinternational tourist sources, from emerging markets to niche ones, helpingincrease foreign visitors to the country. Besides tourists fromEast Asian markets like China and the Republic of Korea, there is thepotential of those from some other regions.
In particular, India is emerging as an attractive market for Vietnam’s tourismindustry, as the wealth and interest in tourism of the middle class in theSouth Asian country is on the rise. India's outbound tourism is predicted togrow considerably. If the industry increases measures for tapping into thismarket such as easing the visa policy and adjusting services, it can enhancethe attractiveness to Indian visitors, the company added./.
VNA
