International travel tradeshow opens in Singapore hinh anh 1Singaporean Minister for Trade and Industry Chan Chun Sing addresses the event (Photo: straitstimes.com)

 Singapore (VNA) – An international travel tradeshow entitled TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), opened in Singapore on November 25 with close to 1,000 attendees on-site.

In his opening remarks, Singaporean Minister for Trade and Industry Chan Chun Sing said amidst the disruptions inflicted by the COVID-19 pandemic, the Singaporean government is committed to working with industry partners to reinforce the resilience of the meetings, incentives, conferences and exhibitions (MICE) sector and doing more to catalyse the revival of the tourism industry in a safe manner.

The government will support the industry in reimagining the entire visitor experience to emerge stronger and solidify the country’s position as a global and regional business hub, he added.

TravelRevive is the first international travel tradeshow to take place physically in Asia Pacific during COVID-19. The two-day event is the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore.

Besides live sessions, TravelRevive features on-demand components that are accessible to delegates joining via the ITB Community in Asia online platform.

Singapore is due to establish "green lanes" with countries where COVID-19 is under control, including Vietnam, said John Conceicao, a representative of STB during an interview with the Vietnam News Agency’s correspondent.

The country is also planning a “travel bubble” between the countries, he added./.

VNA