As many as 52enterprises from Japan take part along with around 100 Vietnamese companies.
The purpose of theprogramme is to support Japanese small- and medium-sized enterprises operatingin consumer goods to exploit and expand the ASEAN market, especially Vietnam'spotential market, with consumer products having quality, safety and outstandingdesign, said Tomofumi Abe, JETRO's project director.
Vietnam is adeveloping economy with an annual GDP growth rate of more than 6 percent,leading to an increase in income and the demand for high-quality consumergoods, according to JETRO.
Meanwhile, Japaneseconsumer goods sector is popular in the world market with products such askitchen utensils, detergents and cosmetics. The Japanese companies hope toexpand overseas including a large Vietnamese market.
This is the sixthtrade connection for the consumer goods to meet needs of Japanese andVietnamese enterprises, Abe said. It is one of the activities implemented byJETRO since 2012 to support Japanese enterprises to exploit markets in ASEANcountries.
"In the previoustrade connection programme, many Japanese and Vietnamese enterprises reachedmany agreements to import Japanese goods into Vietnam to meet the increasing demandfor this product," Abe said.
"Besides that,JETRO has cooperated with Vietrade, the Ministry of Industry and Trade and theMinistry of Planning and Investment to organise similar trade connectionactivities between businesses of Japan and Vietnam to promote trade between thetwo countries."/.
