Leaders of PNJ and Walt Disney pose a photo at a ceremony in HCM City on November 15 to announce their partnership (Photo: VNA)
HCM City (VNS/VNA) - Phu Nhuan Jewelry JSC has announced a tie-up with Walt Disney, one of theworld’s largest media and entertainment companies, which gives it the right touse that company’s images.
Pham Thi My Hanh, a member of the board of directors atPNJ, said it took more than two years to meet all of Walt Disney’s conditionsand finalise the contract.
Hanh said:“While there are many counterfeits in the market, PNJ’s investment in imagecopyright represents a strong voice in respecting and complying withinternational intellectual property...Collaborationwith Disney … enhances PNJ’s brand name domestically and internationally.”
Akshat Srivastava, regional lead, the WaltDisney Company Southeast Asia, said:“We work with best-in-class local brands, like PNJ, to bring Disney stories andcharacters to life through locally relevant and appealing products for ourfans.”
“Today we are happy to announce thetwo-year collaboration with PNJ, to create a series of beautiful jewellerycollections inspired by beloved stories and characters from Mickey &Friends, Disney Princess and Frozen.”
At the event, PNJ announced the launch of160 samples of “Find your magic” collection, a Disney-PNJ brand.
“With PNJ’s expertise and vast localknowledge of consumers’ tastes and preferences, we have no doubt that Disneyfans will enjoy these products,” said Srivastava.
It said cooperation with global giantssuch as Swarovski and Walt Disney [would enable it to] expand its influence inthe international market.
PNJ has the biggest factory in SoutheastAsia, excellent creative and design teams and 360 stores across Vietnam./.
