In the face of disrupting challenges in this new era, many media firmseither “missed out, given up, or have not even begun” to embrace new technologytrends, he said.
Hung said choosing journalism means toundertake a mission to better society and serve the common good, he said,adding that journalism requires many virtues – precision, independence,confidentiality, humanitarianism, responsibility and transparency.
Technology and digital transformation in the press would help journalistsand the media do their jobs better, he said.
“In the digital age, press access to the well of human knowledge andimportant data sets is sometimes just a click away,” he said.
“But we ourselves must change, before technology awards the mission toanother force,” Hung said.
Luu Dinh Phuc, Director of the Department of Press under theMinistry of Information and Communications (MIC), said that digital platformslike Facebook and Google are hogging businesses’ advertising budget, at theexpense of traditional media, so the media should work to come up with a newbusiness model.
“The pace of technological development is relentless. ArtificialIntelligence (AI) is getting increasingly robust and providing more and morepersonalised services as well as ways to tell a story or deliver contents.
"Blockchain technology opens up novel payment and verificationmethods.
"The press needs to integrate themselves with the new technologies,”Phuc said, citing examples of using AI tosuggest to readers articles that might entice them.
On the other hand, while embracing new technologies, press agencies should be mindful of threats in cyberspace, said Nguyen Huy Dung, Director of the Information Security Authority under the MIC.
"Press agencies are the targets of cyber thefts and hackers, with manyonline news sites have fallen victim to large-scale DDoS (distributeddenial-of-service) attacks," he said.
According to the official, hackers do not target directly servers or hostcomputers but deliver the attacks via end-user computers.
Hackers could send a seemingly innocuous email disguised as work emails oremails from well-known brands to trick unknowing users into opening maliciouslinks, infecting their computers and then the whole network.
He urged press agencies to step up cybersecurity measures and providetraining for reporters on information security./.