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Lazada supports e-commerce development in Southeast Asia

Lazada Group announced on November 5 that it will assist the development of 8 million e-commerce entrepreneurs and small and medium-sized enterprises (SMEs) in Southeast Asia by 2030.
Hanoi (VNA) - Lazada Group announced on November 5 that itwill assist the development of 8 million e-commerce entrepreneurs and small andmedium-sized enterprises (SMEs) in Southeast Asia by 2030.

It plans to create an inclusive and sustainable e-commerce ecosystem inthe region and champion opportunities in technology and logisticsinfrastructure to benefit its ecosystem of sellers, consumers and localcommunities.

Lazada said it will support regional SMEs in business digitalization andaccess to Internet-savvy and mobile consumers, help its sellers create theirown brands on the company's platform, and facilitate the goods transfer in andamong Southeast Asian countries with the company's logistics network.

According to Pierre Poignant, Lazada Group's Executive President, through technologypowered by data and insights, Lazada enables small businesses to connect withtheir shoppers through a trusted platform, providing them the opportunities tobuild their businesses and tap into the vast potential of Southeast Asia.

Lazada was launched in 2012 and operates an online e-commerce platform inIndonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam atpresent.

The products on Lazada's platform range from beauty, fashion, consumerelectronics to household goods, toys, sports equipment and groceries.

On the day, the company announced the Lazada 11.11 Shopping Festival, itsbiggest one-day sale on Nov. 11, with plenty of entertainment, celebrityinteractions and shopping deals and discounts.-VNA
VNA
#Lazada #e-commerce #e-commerce entrepreneurs #e-commerce in Southeast Asia #business digitalization #Lazada 11.11 Shopping Festival #Vietnamplus #Vietnam News Agency
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