According to the Vietnam E-Commerce and Digital Economy Agency under theMinistry of Industry and Trade, a person spends an average of nearly 25 hoursonline every week, or over 3 hours per day.
At the same time, nearly one third of Internet users conduct onlineshopping with expenditure of about 160 USD per person each year.
It is estimated that in 2020, as many as 30 percent of the Vietnamesepopulation will involve in online shopping with spending of 350 USD each peryear.
The most popular goods of online deals are garments, footwear (64percent); books, music, stationeries (51 percent); cosmetics and personalcaring products (40 percent), information technology and house appliances (40percent), furniture (29 percent); and foods (20 percent).
Many big retailers such as Lotte Vietnam and Aeon Vietnam have steppedup their online trading channels to compete with popular names such as Adayroi,Alibaba, The gioi di dong, Lazada, Vat gia and En bac.
Nguyen Huu Tuan, head of the E-Commerce Management Office under theVietnam E-Commerce and Digital Economy Agency, said that e-commerce has seenstrong growth, which is suitable to the development of the modern economy thanksto its strength in convenience, especially for busy people. About half of theVietnamese population have accessed the Internet, and Vietnam is now one of theleading countries in people’s spending time online, he said.
Currently, a Vietnamese owns 1.3 cell phones averagely, 70 percent ofwhich are smartphones, he noted, adding that a firm infrastructure is afoundation for e-commerce sector of Vietnam to earn 4 billion USD last year.
Dang Hoang Hai, Director of the Vietnam E-Commerce and Digital EconomyAgency, said that over the past years, online distribution channels have grown diverselywith major forms of websites, online trading floors, social networks on bothweb and online base.
Therefore, about 46 percent of enterprises have built and operated theirown websites, while 13 percent of them have joined online trading floors, henoted.
In the 2012-2016 period, the ratio of firms receiving orders and makingorders through websites grew 30 percent. Notably, as many as 76 percent of thewebsites have national coverage, while 24 percent covers localities or regions.
Meanwhile, the development of online payment methods has alsoeffectively supported e-commerce.
However, Hai admitted that infrastructure supporting e-commerce such ase-receipts, e-payment and logistics have developed at different levels without synchronizationand connections. This is also a reason why 40 percent of customers complainedabout stagnation in e-commerce.
Vu Hoang Lien, President of the Vietnam Internet Association, stressedthat retailers should focus more on marketing and online sale, while enhancingthe quality of delivery services as well as the online payment in theirwebsites and keeping a close watch on new e-commerce trends to ensure theircompetitiveness.
Lien also pointed to the need to build reputation and prestige oftrademarks to improve competitiveness, initially through the choosing of a gooddomain name.
Experts also highlighted the need to rapidly and comprehensively expandthe infrastructure serving e-commerce, as well as the settlement ofshortcomings in packing, designs, quality and logistics.
They stressed the need for reinforcement of e-commerce safety andsecurity as well as the formation of management and supervising system overonline trading activities.
Hai revealed that the Ministry of Industry and Trade has coordinatedwith relevant agencies to launch the Keypay e-payment system with suitablefeatures for Vietnamese businesses.
The ministry has also concentrated on building a system for managinge-receipts that is widely applicable in the market as well as solutions fore-receipt matters, thus creating a firm foundation for the growth of e-commercein the future, added Hai.-VNA