Businesses willing to pay more for mobile ads

Although the mobile advertisement market in Vietnam is still modest as compared to regional countries, businesses are said to splash out 200 million USD on advertisement on mobile platform in 2020, much higher than the amount of 78 million USD recorded in 2017.
Businesses willing to pay more for mobile ads ảnh 1Businesses willing to pay more for mobile ads.
(Photo: cafebiz)

Hanoi (VNA) – Although the mobile advertisement market in Vietnam isstill modest as compared to regional countries, businesses are said to splashout 200 million USD on advertisement on mobile platform in 2020, much higherthan the amount of 78 million USD recorded in 2017.

A report from Appota Corporation (Appota) released on July 11 showed that 25percent of people who own a smartphone use the internet on the regular basis,and the smartphone ownership reaches about 72 percent of the total populationin 2018.

Smartphone plays an important role in the Vietnamese daily life. Many peoplecheck their mobiles after waking up, and they spend average two hours per dayon their phones.

As 68 percent of the Vietnamese population come online on their smart phoneswhile Vietnamese are willing to give away information in exchange for freeitems, brands should find ways to attract customers by mobile phone advertisingor in-app advertising.

Appota also said that more people start to look for products through theirphones and end up purchase on a computer. 72 percent of total visits one-commerce websites originate from mobile phones, and 53 percent of thee-commerce transactions are made on mobile phones.

As Vietnam is a cash-back society, 88 percent of the e-commerce payments arecash-on-delivery, the report revealed.

However, Vietnam recorded the strongest growth rate in electric payment in thepast year, which grew 22 percent to 6.4 billion USD.

Fintech is young in Vietnam, the report said, giving that this has led to thechallenge of changing consumers’ habit, and gaining their confidence in onlinepayment services.

Chief Marketing Officer of Appota Dang Thai Son said: “The mobile applicationmarket is expanding as well as creating a diverse playing field, and businessopportunities for small and big businesses. Mobile eco-system tends to be morerigorous, and provide a solid foundation for the development of Vietnam’seconomy.”

Appota is the leading mobile platform provider in Vietnam with three corebusiness services: Game Publishing, Advertisement, and Payment.

The company owns a solid inventory ecosystem with more than 45 million mobileusers and 25 million USD in revenue in 2017.

Appota regularly publishes reports on user behaviours, mobile applicationmarket overview reports, e-sports reporting, and provides up-to-date, objectiveinformation for business and personal related.-VNA  
VNA

See more

Visitors explore products at the Ho Chi Minh City Pavilion during the Sydney Build Expo 2025. (Photo: VNA)

Vietnam impresses at Sydney Build Expo 2025 with largest-ever pavilion

Sydney Build Expo is Australia’s largest annual construction and design trade show, backed by the Mayor of Sydney and Premier of New South Wales. The expo offers a valuable platform for Vietnamese firms to explore market trends, connect with distributors and contractors, and promote their products on the global stage.

The first months of 2025 have seen increases in both new business registrations and firms returning to the market. (Photo: VNA)

Vietnam’s reform efforts boost business confidence: Official

The first quarter of this year saw the registration of 36,400 new businesses, on par with 2024 but up around 1.2 times compared to same time in the 2017–2023 period. Notably, the amount of newly-registered capital also rose by about 1.5% year-on-year.

At a WTO committee's meeting (Photo: VNA)

Vietnam attends WTO meetings on trade defence

The World Trade Organisation (WTO) committees on trade defence held a series of meetings from April 28 to May 1, the Permanent Mission of Vietnam to the United Nations, the WTO, and other international organisations in Geneva, Switzerland, announced on May 6.

Sunjin AT&C Vina Co., Ltd., a 100% Korean-invested enterprise located in the Chan May – Lang Co Economic Zone, Hue City, specialises in the production of knitted textile products for export. (Photo: VNA)

FDI inflow into Vietnam surges by nearly 40% in four months

While newly-registered capital declined by 23.8% to 5.59 billion USD, additional capital injections into existing projects increased nearly 3.9 times to 6.4 billion USD. Capital contributions and share purchases in the four months reached 1.83 billion USD, or a 2.1-fold increase year-on-year.

At the exclusive meeting to seek solutions to the US's new tariff policy, chaired by PM Pham Minh Chinh in Hanoi on May 6. (Photo: VNA)

Vietnam-US trade negotiations must ensure mutual benefit: PM

This marks the 7th time the Government leader has chaired an exclusive meeting to seek solutions to the US's new tariff policy, following key directives from the Party Central Committee, the Politburo, and Party General Secretary To Lam.

People shop at a supermarket in Hanoi (Photo: VNA)

Vietnam's CPI inches up 0.07% in April

In April, prices rose in eight out of 11 groups of main consumer goods and services, two groups saw price declines, and one remained unchanged.

Chairman of the Bac Ninh provincial People’s Committee, Vuong Quoc Tuan (third from the right), visits the workshop of the Hanel Production, Processing and Import-Export Joint Stock Company (Hanel PT) on May 5. (Photo: VNA)

Bac Ninh reserves industrial land for private tech firms

Bac Ninh is working to support domestic private sci-tech enterprises in accordance with the Party Central Committee's policy, with the goal of making the province a role model in promoting and assisting the private sector.

People go shopping at Aeon Mall Binh Duong. (Photo: VNA)

Japanese retailers step up business activities in Vietnam

Aeon – Japan's largest retail group – plans to increase the number of hypermarkets, also known as "Super Supermarket (SSM)" and general merchandise stores (GMS) in Vietnam from 12 as of February 2025 to about 100 stores by 2030. Another large Japanese group, Sumitomo, also aims o open supermarkets in Vietnam, with about 10 stores per year.