Hanoi (VNS/VNA) – Ho Chi Minh City is among the top leisure destinations that Vietnamese travellers plan to visit this summer holidays.
Additionally, Da Nang, Nha Trang, Da Lat, Hoi An, Hanoi, Vung Tau, Phu Quoc, Ha Long, and Quy Nhon are also listed as the top 10 most-wanted destinations.
A new report from Booking.com revealed that 46% of Vietnamese travellers are considering a long domestic trip and 35% want to take a long international trip this year.
Every year, summer uncovers intriguing travel patterns about Vietnamese tourists. This year, summer promises to be a season of exploration and rejuvenation for travellers who are seizing this opportunity to travel either domestically or venturing overseas, the report says.
According to Booking.com, the mountains remain irresistible for Vietnamese looking to escape the summer heat with 57% of Vietnamese travellers saying that they would like to take a nature trip this year followed by a cultural experience, at about 48%, beaches at 45%, and city breaks at 36%.
While domestic travel continues to shine, Vietnamese are also exploring short and long-haul destinations within Asia and beyond.
Bangkok’s proximity to Vietnam, coupled with its cultural contrasts and culinary delights, leads the list of most searched international destinations this summer. Other Asian destinations like Singapore, Tokyo, Seoul and Kuala Lumpur are also high on the summer travel wish list of Vietnamese.
Moreover, Vietnamese travellers have also set their sights on long-haul destinations for this summer with Paris and London ranking in fourth and eighth on the list. The dynamic Australian metropolises of Sydney and Melbourne are also drawing significant interest.
Booking.com data reveals distinct travel preferences among different demographics. Solo travellers favour city breaks, families tend to seek nature escapes, groups gravitate towards scenic getaways while couples enjoy a mix of bustling metros and serene retreats. Booking.com shares insights into what different Vietnamese travellers are looking for in their holidays.
Varun Grover, country head, Vietnam, at Booking.com, said: “Summer has always been a peak travel season, but in recent years this is witnessing a significant shift in how Vietnamese approach it. While Vietnamese travellers are exploring both domestic and overseas destinations, we are seeing travellers gravitating towards culturally significant or leisure-oriented destinations with a growing desire for immersive experiences.”
Destinations to escape the crowd
To help people who want to spend a holiday in a quiet place, Booking.com points out a list of destinations.
With nearly half, 44%, of Vietnamese holidaymakers motivated to travel to places they haven’t been before, the company shares a list of alternative destinations worth exploring beyond the usual tourist hotspots, perfect for an unforgettable summer escape in Vietnam.
The destinations include Xuyen Moc, Bai Tu Long Bay, Cao Bang, Mui Ne, and Gia Lai.
Located in Ba Ria-Vung Tau province, Xuyen Moc boasts pristine beaches with soft, golden sand ideal for relaxing in the summer sun. Explore untouched coral reefs teeming with marine life or hike along scenic trails offering breathtaking coastal views.
Beyond the iconic Ha Long Bay, lies Bai Tu Long Bay, a majestic bay adorned with hundreds of islets and caves. This stunning natural wonder has been recognised as the 38th ASEAN Heritage Park for its ecological integrity, naturalness and high conservation values. Kayak through towering rock formations, discover hidden caves and immerse in the bay’s pristine beauty without having to worry about the crowds.
Cao Bang is the original place of Vietnam's revolution. With many historic sites and picturesque landscapes, the province is an ideal destination for this summer. Navigate the legendary Ban Gioc Waterfalls, a scenic motorbike route offering stunning rice paddies and a memorable experience of the local culture. Explore the Nguom Ngao Cave or discover the historical relics of the Pac Bo Cave, a former revolutionary base.
Gia Lai is an excellent alternative for those planning a holiday this summer but looking to escape the crowds. This destination is known for its untouched mountainous landscapes, breathtaking waterfalls like Hang En cascading through the lush jungles and unique cuisine. Explore the Kon Tum Communal House, a remarkable architectural feat showcasing the region’s rich cultural heritage. Hike through the coffee plantations or visit a village of ethnic minority and immerse yourself in the warm hospitality of the Gia Lai locals./.

See more

Sa Pa Passport: The latest travel sensation inspiring wanderlust
Thanks to the close collaboration between the Lao Cai Tourism Association and content creators, this product has started receiving positive feedback from both domestic and international visitors.

Quang Ninh to host 170 events to boost tourism in 2025
In early 2025, around 50 events took place, with 13 others scheduled by late March, including three at the national or international level.

"Do quyen” flowers paint Indochina’s roof in spectacular hues
At the misty heights of Fansipan, a spectacular natural landscape unfolds each April, transforming the area into a colourful canvas of “do quyen” blossoms. Situated above 2,000 metres above the sea level, the destination offers travellers an unparalleled experience of one of nature's most breathtaking displays.

Hue kicks off Visit Vietnam Year 2025
With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events.

Kien Giang province sees 66.5% surge in int’l tourist arrivals
Phu Quoc remained the top attraction, drawing more than 2 million visitors, including 474,468 international tourists, marking a 66.5% year-on-year rise.

Vietnam Int’l Travel Mart 2025 to take place next month in Hanoi
Themed "Developing Green Destinations - Elevating Vietnamese Tourism," VITM Hanoi 2025 is expected to feature 450 booths of 60 domestic and international tourism promotion agencies, eight airlines, 16 countries and territories, and over 600 businesses.

Dynamic tourism campaigns designed to attract holidaymakers to Vietnam
To capitalise on early-year success, various destinations are rolling out engaging programmes to attract visitors.

Dak Lak protects animal welfare with elephant-friendly tourism model
Elephant-friendly tourism is a responsible form that helps minimise the impact of tourism activities on elephant health, contributing to conservation efforts and sustainable elephant tourism.

Binh Thuan eyes more Korean tourists
According to statistics, in the first two months of 2025, Binh Thuan welcomed over 116,000 international visitors, up 32% year-on-year, with the RoK ranking third in terms of arrivals.

Phu Quoc remains a hot topic in international media
Singapore’s CNA news agency named Phu Quoc among its 25 must-visit destinations for 2025.

Visit Vietnam Year 2025 – a breakthrough for Hue’s tourism
According to Director of the municipal Department of Tourism Tran Thi Hoai Tram, with the event, the city is expecting to welcome 5.25-5.5 million tourist arrivals this year and gain 11-12 trillion VND (430.4 – 470 million USD).

Tourism stimulus programme offers attractive promotions
With the strong participation of businesses and government support, "Vietnam – Travel to Love" is set to deliver a vibrant and high-quality tourism experiences for travellers in 2025

HCM City welcomes first charter flight from Iran
The city's tourism officials said the tourists’ selection of Vietnam as a destination during Nowruz, the Iranian New Year celebration, demonstrates the country’s growing appeal.

HCM City unveils special tours to mark 50 years of national reunification
Among the standout experiences is the “From the Tet Offensive to the Glorious Spring Victory” tour, which takes visitors on a historical journey through key landmarks that reflect the city's transformation.

Capital ramps up tourism promotion efforts
Under this initiative, Hanoi will introduce two cultural tourism routes connecting the southern and western areas of the city. A new community-based tourism destination will be established in My Duc district, alongside the development of agricultural and rural tourism models, as well as night tourism offerings.

Phong Nha named top budget-friendly travel destination for spring 2025: Agoda
In this ranking, Phong Nha stands out as the most budget-friendly destination in Asia, making Vietnam a top choice for those yearning for a complete adventure while still saving money this spring.

Russia looks to boost tourism with Vietnam
Russia aims to facilitate entry for group travelers from Vietnam. Meanwhile, Vietnam has extended its visa exemption for travelers from 12 countries, including Russia, until March 14, 2028.

2025 Hanoi Tourism Gift Festival to be held next month
Themed "Hanoi Tourism - A World Heritage Destination," the festival is expected to feature 80 booths, introducing the capital city’s heritage and tourist sites, traditional craft villages, unique tourism gifts, and special cuisine as well as dishes from other localities across the country.

Vietnamese travellers among most sustainability-minded in Asia
With 77% responding that sustainability is important in their travel choices for 2025, travellers from Vietnam earned a spot as one of Asia’s top five most sustainability-conscious.

Charter flight brings Russian tourists to Nha Trang
This marked the first charter flight bringing Russian tourists to Nha Trang, the south-central province of Khanh Hoa since the COVID-19 pandemic broke out in 2020.