Ministry promotes trade with Germany

While Germany is already the most important market in the European Union for Vietnamese exports, there's still huge potential for further increasing exports to Germany, said Do Thang Hai, head of the Ministry of Industry and Trade (MoIT)'s Trade Promotion Department.
While Germany is already the most important market in the European Unionfor Vietnamese exports, there's still huge potential for furtherincreasing exports to Germany, said Do Thang Hai, head of the Ministryof Industry and Trade (MoIT)'s Trade Promotion Department.

Statistics from the ministry showed that last year export turnover toGermany reached 3.35 billion USD, 41 percent higher than 2010.

However, Hai said Vietnamese goods have not fully exploited theirpotential in the market despite seeing continuous growth in exports toGermany .

He said Vietnamese exports to Germany mainlyincluded shoes, garments and textiles, coffee beans, wooden furniture,seafood and leather goods, while Vietnam imported machinery,automobiles, pharmaceuticals and chemicals from Germany.

Figures from the HCM City Trade Promotion and Investment Centre showedthat Germany accounted for 19 percent of Vietnamese exports to the EUlast year, and was Vietnam 's biggest trade partner in the area.

Accordingly, Vietnam ranked 49th out of 147 countries that exported toGermany, 55th out of 144 countries to import German products and 47thout of 144 trade partners based on bilateral trade turnover.

Thomas Hundt, head of the German Trade and Investment Organisation inVietnam , said businesses should pay more attention to ensuring goodsexported to the EU meet a raft of standards.

He saidregulations on goods exported to Germany have been tightened toensure quality, hygiene and corporate social responsibilities.

MoIT plans to organise more trade delegations to Germany to promoteVietnamese firms, while Vietnamese company VietHaus (SASCO) has built acommercial centre in Germany that will support Vietnamese firms doingbusiness in Germany .

SASCO's deputy director Doan ThiMai Huong said VietHaus willlp enterprises to expand their businesses inthe German market with the minimum of cost.

"The centre,which is scheduled to become operational in June, will showcaseVietnamese goods and provide information on German consumer habits,"Huong said.

She said some Vietnamese goods including beerand coffee along with tourism services, have already been promoted atthe centre.

"We will organise activities to introduceVietnamese coffee next month on the occasion of the biggest fair inBerlin ," she said.

The ministry in co-operation withMetro Cash&Carry Group and the Vietnam Trade Counselor will organiseVietnamese Week in Germany from June 6-16 to introduce famousVietnamese brandnames which meet EU standards, including pomelo fruit,Hoa Loc mangoes, Tien Giang papayas, shrimp, basa fish and Trung Nguyencoffee.

Germany has 161 projects in Vietnam withtotal registered capital of 824 million USD, ranking 22 out of 91countries and territories investing here.

In HCM City alone, there are 61 German-invested projects with total investment of 345 million USD.

Vietnam has 10 projects in Germany with total registered capital of 25 million USD. /.

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