The moon cake market features a diversity of products, from traditional to modern ones. (Photo: VNA) ThanhTai, owner of a moon cake shop in District 5 of Ho Chi Minh City, said thestore has delivered cakes to wholesale buyers since the start of September. Sincemoon cakes have a short preservation period, most of these customers want toreceive products only one or two weeks ahead of the Mid-Autumn Festival.
Wholesalecustomers and those placing pre-orders often buy moon cakes as gifts, so theyhave strict requirements for quality, food safety, and design, he said, notingthat the market has warmed up one or two months ahead of the festival in recentyears.
Meanwhile, some trade centres, supermarkets, and cake store chains in HCM Cityhave recorded a doubling number of buyers compared to the end of August.
Boxesof four, six or eight cakes are priced at 250,000 - 550,000 VND (10.6 - 23.3USD) each at present.
Moon cakes on display at a stall in HCM City. (Photo: VNA) The market also sees the presence of a wide range of home-made cakes whichfeature both traditional and modern flavours. These products attract buyersthanks to their novel ingredients, design, and packaging.
Some bakery brands in HCM City reported that this year, consumers prefer small-and medium-sized cakes with less sugar and natural ingredients. Such producersas ABC, Givral, SweetHome Bankery, Nhu Lan, KIDO's have also launchedvegan cakes with unique taste to meet consumers’ demand.
Some businesses forecast the purchasing power will stay at the current level orbecome more vibrant from now to the festival./.
VNA
