According to Nguyen Vu Khac Huy, Chairman of the provincial Tourism Association, Phu Quoc’s tourism boom is driven by expanded air connectivity, a surge in high-end resorts, visa exemptions, and recognition in global travel rankings. Notably, the island has been named among the world’s top four trending destinations for 2026.
The launch of a new cruise service connecting Ha Long Bay in Quang Ninh province and Lan Ha Bay in neighbouring Hai Phong city marks a significant step in enhancing regional connectivity and promoting the conservation and value of the UNESCO-recogniaed Ha Long Bay – Cat Ba Archipelago.
In the first quarter of 2026, Vietnam posted the fastest tourism growth in the region, welcoming 6.76 million international arrivals, up 12.4% year-on-year. Key markets such as China, the Republic of Korea and Taiwan continued to underpin demand.
According to the Hanoi Department of Tourism, this year’s strategy focuses on expanding travel beyond the urban core to destinations such as Ba Vi, Soc Son, Huong Son and Son Tay, offering eco-tourism, wellness getaways, community-based travel and farm experiences rooted in local culture.
In recent years, cross-border tourism cooperation between the two countries has continued to expand. Products such as the cross-border tourism area Ban Gioc (Vietnam) – Detian (China) Waterfalls have been put into regular operation, providing fresh momentum for bilateral exchanges.
These massive outdoor productions, staged right in the middle of historic sites, are acting like a powerful magnet, transforming Ninh Binh into a hotspot for deeper, more meaningful cultural experiences. They're becoming the main draw, convincing travellers to stick around longer and shell out more cash for one-of-a-kind cultural thrills.
For Hanoi tourism sector, the national holidays to commemorate Hung Kings (April 25-27), along with the national reunification celebration (April 30) and the Labour Day (May 1) are not only a peak time for welcoming visitors but also a test of its operational capacity, service organisation, and destination quality in the context of a volatile market.
Since mid-April, the city has rolled out a series of cultural and artistic programmes across various venues. Among the highlights are the exhibitions “Sac mau Dat Quang,” held from April 15 to May 5 at the Da Nang Fine Arts Museum, and “Giao diem Viet Nam,” running from April 17 to May 17 at the Da Nang Museum. These exhibitions offer multi-dimensional perspectives on culture, people and contemporary life.
Quang Ninh has already hosted a string of large-scale concerts this year, attracting hundreds of thousands of attendees. It is set to stage the Summer Culture, Sports and Tourism Week from April 25-May 3, featuring music, sports, and food events. The centerpiece Ha Long Carnaval 2026, themed “Wonders Shining in a New Era”, is expected to pull in more than 80,000 visitors.
In Q1, international arrivals reached an estimated 6.76 million, up 12.4% year-on-year and marking the highest level on record. Domestic travel remained strong with approximately 37 million visitors. Total tourism revenue was estimated at 267 trillion VND (10.1 billion USD).
Featured in Condé Nast Traveller’s list, Sa Pa stands out as a representative destination, leaving a strong impression thanks to its striking natural landscapes and distinctive cultural setting.
Despite volatility in aviation fuel prices triggered by tensions in the Middle East, flexible Government policies, particularly measures by the Ministry of Construction to cut fuel-related taxes, fees and infrastructure costs, helped maintain stable operations across the sector. As a result, no broad ticket shortages emerged.
The traditional “golden holiday” is no longer mainly about travelling long distances or visiting popular destinations for check-ins. Instead, many travellers are choosing trips that better match their personal needs, favouring convenient, flexible and all-in-one travel experiences.
Hai Phong city, and Quang Ninh and Bac Ninh provinces will jointly develop integrated tourism product chains to maximise their respective strengths, diversify offerings and create new, high-quality tourism products.
According to the plan, the programme will run from April 16 to October 23, connecting eight cities across Russia, the CIS, and Belarus with Da Nang. The total number of visitors is expected to reach approximately 25,500, with a maximum frequency of 36 flights per month, equivalent to around 4,800 passengers monthly.
The launch of the Sun Festival signals a new direction in Ba Na’s festival strategy. Previous summers were centered on beer-themed formats, from Oktoberfest-inspired events to the SunKraft Beer Festival.
With its rich cultural and historical assets and a clear vision for sustainable growth, Hanoi is steadily affirming its position as a safe, friendly, and distinctive destination for both domestic and international travelers.
Nguyen Thi Hoai, Deputy Director of the Department of Culture, Sports and Tourism of Tuyen Quang, said the expansion of administrative boundaries has opened up new development space for the province, with key tourism products including cultural-historical tourism, ethnic cultural experiences, community-based tourism linked to scenic sites, spiritual tourism, and other distinctive experiential offerings.
Against a backdrop of global market volatility, Russia and CIS countries are viewed as high-potential source markets, with visitors typically spending more and staying longer.
According to data released by the National Statistics Office, foreign arrivals in March reached nearly 2.1 million, up 1.3% year-on-year. In total, Vietnam welcomed an estimated 6.76 million foreign tourists in the first quarter, a more than 12% jump from the same period in 2025 and the highest Q1 figure ever recorded.
