The digitalisation and technological transformation are speeded up during the COVID-19 pandemic. (Source: VNA) Speakingto Vietnam News, Angus Liew, GeneralDirector of Gamuda Land Ho Chi Minh City, said: “Digitisation is thefuture of mankind, not only for real estate but also for allother business sectors, and people’s lifestyles as well. It’s anirreversible trend. Nowadays we can see everyone is talking about AI, industry4.0, etc.”
Technologywas the backbone nowadays and governed every aspect of doing business,from operational systems to mechanisms to interact with customers.
Hiscompany had put a lot of efforts and resources into developing technology andinnovation. “Technological transformation is one of our toppriorities,” he said.
Soon,possibly in the first quarter of 2022, Gamuda Land Vietnam planned tolaunch a mobile app, ‘GL Lifestyle.’
“Thisapp is much more than just a technological product, it is itselfan online ecosystem. Whatever features and services we have inour townships can be accessed through this app. It also connects our retailersand F&B, lifestyle and educational services with users.
“Trainingactivities, conferences and seminars within our organisation arefully organised online. Proposals and approval procedures are proceededwith electronically, and applications and approvals can be done anytime, andfrom anywhere from any device whether you are in the office or at home.
“Wehave also fully processed procurement on digital platforms, includingtendering, pitching and awarding.”
Gamudahad expanded sales on digital platforms soon after COVID first began. Customerscould find property deals on the company’s website and the salesteam assisted them in real time.
Thecompany’s headquarter in Malaysia was focused on technology transformation.
“Ithelps to make our operational system more agile and smart than previously.Thanks to it, Gamuda Land has sustained itself through difficult times andovercome challenges.
“Technologyhelps keep our operations running, and allows us to achieve our goals thoughthere are many interruptions in the supply chain.
“Considering ITthe backbone of our business, we always have a weeklydiscussion about how technology can be upgraded to enhance ourbusiness performance and what new solutions can be applied to strengthen andimprove our process.
“Wewill continue to develop our existing digital systems to make them smarterand friendlier to users. The solutions being developed at the Gamudahead quarter like enterprise resource planning, industrialisedbuilding system, digital engineering, data warehouse, etc. will soon beimplemented in Vietnam.”
RecentlyBibica Joint Stock Company launched digital retail platforms, connectingproducers, distributors, retailers, and customers as part of a programme inresponse to the Ministry of Information and Technology’s digitisation anddigital economy development efforts.
Ahighlight of the paltform is the rewards points alliance model to connectcustomers, stores, manufacturers, and other partners in the alliance.
Customersare able to receive rewards and gifts from Bibica and its partners.
Asfor sellers, they can reach a large number of customers through the platform.
Thisis the first model in the Vietnamese retail industry that takes care ofcustomers and cross-marketing, according to the company.
Itis very popular in Japan where 60 million members and nearly a million shopstake part in it.
TruongPhu Chien, Chairman of Bibica, said his company was acutely aware of therole and importance of digital transformation, and constantly strives toincrease the use of information technology in all its business activities.
“Thenew solution is meant for Bibica to quickly and directly assist distributors,agents at all levels and consumers with easily buying goods online amid theGovernment's strict social distancing directive to fight the epidemic.
“Thepandemic has severely affected manufacturing and distribution across the board.This app is a practical step to help us take care of and support ouragents and stores across the country at this difficult time. "
Moreand more individuals too are using technology in their daily lives for thingslike buying food and making cashless payment to avoid exposure to COVID.
Arecent Visa report titled Consumer Payment Attitudes highlights agrowing interest in digital banking and other new paymenttechnologies.
Itsaid digital banking has a strong following among Vietnameseconsumers with 77 percent being aware of it and31 percent actually using it.
Thedriver of adoption is the convenience of being able to bank at anytime without having to visit a bank.
Atthe same time there is growing interestin emerging payment methods. Biometric payments usingfingerprint scans, voice and facial recognition and retinascan are a subject of particular interest.
Eightythree percent of Vietnamese are now aware of the existence ofthese payment methods and a vast majority are also interested intrying them.
Numberlesscards are also gradually gaining recognition with 62 percent ofconsumers now aware of the existence of this option and 77 percent sayingthey would use them.
“TheCOVID-19 pandemic has given a tremendous push for all forms of cashlesspayments across small-ticket categories,” said Dang Tuyet Dung, Country Managerfor Visa Vietnam and Laos.
“Thesetrends have found extremely fertile ground among Vietnam’s young andadaptable population, with Gen Z consumers showing significant trust andexcitement in new payment services and consumption channels likesocial commerce.”
Thesignificant interest shown in digital payments would helpdrive adoption and put Vietnam on the path to a cashlesssociety, providing advancesin safety, security and convenience, the Visa study said./.
VNA
