A new model of the Italian Piaggio motorbike, launched in Milan on November 4, is expected to become a phenomenon in Vietnam.

Vespa Primavera (Spring)’s vintage design is loved by Vespa fans around the world for its moderate size and suitability for couples.

Piaggio General Director in Vietnam Costantino Sambuy said that Vietnam is among the firm’s best markets with high growth every year.

Vespa motorbikes are not only revered for their fashionable style but have long been a ‘cultural ambassador’ linking Italy with the rest of the world, he added.

In the first nine months of 2013, Piaggio sold 146,000 vehicles across the world, up 21.3 percent over the same period last year.

The company penetrated Southeast Asia by setting up its first factory in the northern province of Vinh Phuc in 2009. It then built another one manufacturing motor engines three years later.

The move demonstrates the growing demand of Vietnamese customers for the high and medium level motorbikes.

Sales from the Asian market are expected to account for half of Piaggio’s global turnover of 2 billion USD.-VNA