Bennett Neo, SABECO General Director (left), Le Hoai Anh, VFF General Secretary and Le Dac Lam, Chairman of VTVCab Sport (right) signed the sponsorship agreement in Hanoi. (Photo courtesy of VFF) Thesponsorship deal was signed between SABECO, the Vietnam Football Federation(VFF) and the VTVcab Sport Development Joint Stock Company (VTVCab Sport)in Hanoi last week.
Aspart of its sponsorship, running from June 2021 to June 2022, SABECO will be theexclusive sponsor in the beer industry of the men’s and women’s national teams,and the U22, U23 and Olympic squads for both national and internationalcompetitions.
“Weare proud to support the national football teams in their journey towardsgreater success and share their goal of bringing glory to the country,” saidBennett Neo, SABECO General Director.
Overthe last few years, the Vietnamese national football team has seentremendous success in various international competitions. Most recently, the team advanced to the third round of WorldCup qualifiers for the first time in history.
“Weare happy to partner with such a prominent Vietnamese brand such as SaigonBeer,” said VFF General Secretary Le Hoai Anh.
“Thispartnership will bring further support to and motivation for, our players, andhelp in the development of Vietnamese football as a whole.”
Sportssponsorships have always been a key part of SABECO’s 4C sustainable developmentstrategy.
SABECO previouslysponsored the Vietnamese delegation to the 30th Southeast Asian Games (SEAGames) in 2019. It has also sponsored various local sporting events such as2020 Tien Phong Newspaper Marathon National Championship as well asinternational events including the 2018 AFF Suzuki Cup.
MeanwhileBui Huy Nam, General Director of VTVCab, shared: “VTVcab is proud to be theonly cable TV that produces and broadcasts all worldwide and nationalmost-watched sports leagues, as well as all matches involving Vietnamesenational teams.
“Asidefrom content distribution across a multitude of platforms, VTVcab confirms itssignificant interest in football, paving the way for VFF to become a long-termstrategic partner. It is an honour to walk with SABECO as a supporting partnerin order to maximise the media's effect in support of the Vietnamese national footballteam's achievement.”/.
VNA
