Seminar helps fashion businesses identify future consumers

Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hanoi early this week.

At the seminar (Photo: Multimedia JSC)
At the seminar (Photo: Multimedia JSC)

Hanoi (VNS/VNA) - Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hanoi early this week.

The seminar, “Future Consumer 2026,” was organised by the Vietnam International Fashion Week (VIFW) in collaboration with WGSN, the world’s leading consumer trend forecaster.

WGSN provides global trend insights, expertly curated data, and industry expertise to help clients understand consumer behaviour and lifestyles.

Le Thi Quynh Trang, VIFW Chairwoman, said, “It’s a perfect time to prepare for a new future of Vietnamese fashion. So, trend forecasting is a necessity for domestic businesses to blend with international fashion flow.”

WGSN highlighted major steps to build brands in 2026, including using AI technology, utilising humour and joy for customers to open up new engagement and loyalty opportunities with brands, expanding a brand’s presence, enhancing consumer experience in many stages of life, and providing more opportunities for social engagement.

Carla Busazi, CEO at WGSN, said K-pop and K-beauty had paved the way, but in many countries like Vietnam, young generations had unique styles and its youth culture and street style have started to spread and influence the rest of the world.

Busazi said thanks to social media, it was easy to approach the latest trends, so it’s time for young fashion brands in Asia to reach global consumers.

She added that it was important for any brand or designer to have something truly authentic and to define their point of view through collections and styles.

She also emphasized that it was time for expansion, connection and collaborations with similar brands around the world.

The seminar is a sideline event of the Aquafina Vietnam International Fashion Week Fall/Winter 2024, which is taking place in Hanoi until November 16./.

VNA

See more

Documentary about Vietnam - China friendship released

Documentary about Vietnam - China friendship released

A documentary film featuring the Vietnam - China friendship was released in Nanning city, China's Guangxi province, on January 15 on the occasion of the 75th anniversary of the two countries' diplomatic ties (January 18, 1950 - 2025) and the “Year of Vietnam - China Humanistic Exchange.

Dak Lak blends cultural preservation with tourism growth

Dak Lak blends cultural preservation with tourism growth

On January 16, the Department of Culture, Sports, and Tourism of Dak Lak Province distributed numerous sets of gongs, musical instruments and traditional attire of ethnic groups to 33 cultural clubs and art teams across 14 districts, towns, and cities.

Illustrative image (Source: laodong.vn)

2,025 drones to light up West Lake for New Year celebration

A New Year celebration event featuring a breathtaking performance by 2,025 drones harmonised with traditional Vietnamese music is set to take place in Hanoi’s West Lake at 8 p.m. on January 18, marking the opening of the Hanoi International Light Festival 2025.

More than 600 photos, documents, and objects, and 95 posters are being displayed in the northern province of Thai Nguyen to celebrate the 95th founding anniversary of the Communist Party of Vietnam (CPV). (Photo: VNA)

Thai Nguyen exhibition spotlights Party’s glorious history

More than 600 photos, documents, and objects, and 95 posters are being displayed in the northern province of Thai Nguyen to celebrate the 95th founding anniversary of the Communist Party of Vietnam (CPV) (February 3, 1930-2025) and the upcoming Lunar New Year 2025 (the Year of the Snake).

A photo will be displayed at the exhibition. (Photo: The Courtesy of the Vietnam National Museum of History)

Exhibition highlights CPV’s historical milestones

More than 150 documents, items, and photos will be on display at the Vietnam National Museum of History in an exhibition celebrating the 95th anniversary of the Communist Party of Vietnam (CPV) (February 3, 1930 - 2025) and toward the upcoming 14th National Party Congress.

A street parade at Hanoi Creative Design Festival (Photo: hanoimoi)

Hanoi leaves cultural industry hallmarks

Hallmarks of Hanoi's cultural industry has contributed to creating momentum for the country's cultural industry, both enriching the spiritual and cultural lives of its residents but also boosting its allure as a tourism destination.