The "Pride of Vietnamese Brand Names" Cup 2011 has been presented to 29 businesses which produce a diverse range of products and services to take up the domestic market.

The businesses, which were honoured at a live televised ceremony on July 30, have also contributed remarkably to a campaign designed to encourage “Vietnamese people to use Vietnamese goods” launched two years ago.

In 2009, only over 20 percent of Vietnamese people gave priority to using Vietnamese goods; but now the figure has risen to 59 percent. Locally- produced goods now make up a large market share of traditional markets and account for up to 90 percent of commodities in supermarkets.

In the reviewed period, nearly 70 trade fairs were held in rural areas to give residents more access to Vietnamese goods and ‘conquer’ new consumers and markets.

The ceremony also included a meeting with representatives of the targeted businesses with a view to further promoting the campaign in the years to come.

Prominent at the event were Vice President of the Vietnam Fatherland Front Vu Trong Kim, who is also permanent deputy head of steering committee for the campaign, Minister of Industry and Trade Vu Huy Hoang, Editor-in-Chief of the Nhan Dan newspaper Thuan Huu./.