Programme kicked off to promote domestic consumption

Vietnamese products occupy 96 percent of Central Retail’s shelves in terms of food items (Photo: VietnamPlus)

Hanoi (VNA) – The “Vietnamese Goods Identification – Proud of Vietnamese Goods” programme opened at the Ly Thai To Flower Garden by Hoan Kiem Lake on July 25, aiming to encourage consumers to purchase local products.

The programme, held by the Ministry of Industry and Trade (MoIT) under the “Vietnamese people prioritise using made-in-Vietnam goods” campaign during 2014-2020, helped promote production, enhance the reputation of local enterprises as well as ensure stable production and maintained economic development.

Speaking at the launching ceremony, Deputy Minister of Industry and Trade Do Thang Hai laid stress on the Vietnamese goods’ foothold as well as the domestic market’s importance to the economy as the COVID-19 pandemic continues to ravage the whole world.

According to Hai, although total retail sales of goods and services in the first half of 2020 fell 1.78 percent, retail sales revenue picked up 3.4 percent as compared to the same time last year.

Notably, good growth rate in retail sales revenue, a bright spot in the nation’s economy, is backed by the “Vietnamese people prioritise using made-in-Vietnam goods” campaign initiated by the Politburo in 2009.

Deputy Minister of Industry and Trade Do Thang Hai speaks at the launching ceremony of the “Vietnamese Goods Identification – Proud of Vietnamese Goods” programme. (Photo: VietnamPlus)

“This year, a wide range of activities are scheduled to promote relations between manufacturers, businesses and managers, thus helping improve Vietnamese products and services’ position in the domestic and international markets”, Hai said.

Meanwhile, Vice President of the Vietnam Fatherland Front Central Committee Phung Khanh Tai spoke highly of such programmes to the country’s socio-economic development.

The “Vietnamese people prioritise using made-in-Vietnam goods” campaign has contributed to curbing inflation, maintaining macro-economic stability, as well as ensuring supply-demand balance, particularly essential items, he added.

Currently, the volume of Vietnamese products is maintained at high rate of 80-95 percent, while that at fresh markets and convenience stores, and over 9,000 shops selling price-stabilised goods at 60 percent and nearly 90 percent, respectively.

“I do hope that similar events will be organised, and communication work will be promoted so that more Vietnamese consumers are aware of local prestigious brands”, Tai said.

On July 25 and 26, visitors had opportunities to experience Vietnamese goods as many famous brands from HABECO, EVN, Petrolimex and TH, and distributers like Central Retail Group and Sai Gon Co.op are being introduced at the event.

Until the end of this year, local firms will sell their products at strong discounts and promotions at the “Vietnamese Goods Week” event.

In the context of increasing international integration, Vietnamese goods must ensure conditions of environmental protection, safety, high quality, low cost, great competitiveness, domestic market dominance and deep penetration of international markets, according to insiders.

After ten year of implementation, the “Vietnamese people prioritise using made-in-Vietnam goods” campaign has achieved many outstanding results. A number of high-quality Vietnamese brands have a relatively large market share in the distribution system.

In particular, the business community has focused on improving technology, applying science and technology, renewing production processes, managing and increasing the localisation rate and scientific-technological content in products, creating quality products with nice designs and reasonable prices. Many products have become the pride of Vietnamese people, truly conquering domestic consumers and exporting to some countries around the world.

Businesses and producers have promoted responsibility towards consumers; focusing on the application of science and technology, renovating management, improving production, business and service capacity; attaching importance to product promotion, development of distribution system, gradually dominating the domestic market and better meet consumer demand./.