The Hue–Da Nang route is positioned not merely as transportation but as a cultural journey along one of central Vietnam’s most scenic corridors. With comprehensive upgrades, the “Central Heritage Connection Journey” is expected to become a must-experience tourism product in 2026.
The royal audience ceremony, one of the most significant court rituals under the Nguyen Dynasty, was traditionally held on the first day of Tet. Favourable weather conditions this year helped draw large crowds of both domestic and international visitors.
As science and technology advance rapidly, the Hue Monuments Conservation Centre was asked to accelerate the digitisation of documents, drawings, images and artefacts, build a unified database of monuments, and apply 3D, VR and AR technologies in research, exhibitions, and heritage interpretation.
From dazzling festive lights and meticulously crafted Nativity scenes to streams of people gathering at religious venues, Hue city is welcoming a Christmas season marked by peace, warmth, sharing and a strong sense of community.
The festival brings together more than 50 food stalls from provinces and cities nationwide, alongside a strong international presence. Visitors are immersed in a lively culinary space featuring live cooking demonstrations, presentations of regional specialities and international dishes, high-quality OCOP products, and food models designed with export potential in mind.
At the venue, visitors are treated to immersive visual effects created by spatial computing, a digital exhibition area using Apple Vision Pro, and 3D hologram projection solutions.
The show is among the flagship events of Visit Vietnam Year 2025, themed “Hue – Ancient Capital, New Horizons”.
Located in one of Vietnam’s most flood-prone corridors, Hue and Hoi An have long coped with seasonal inundation, but the rapid degradation of ancient buildings amid more intense and erratic weather demands a fundamental rethink of preservation strategies.
More than a cultural and artistic exchange, the event also served as a large-scale people-to-people and cultural diplomacy initiative, reflecting Hue’s aspirations for deeper international integration and affirming its growing stature as a centrally-run city. It further provided a platform for practical cooperation in culture, tourism, trade, and creative industries.
Vietnam’s rich cultural heritage and stunning landscapes are taking centre stage at the third photo exhibition “Vietnam Through the Lens of International Photographers”, which opened in Hue city on September 10.
The new rice festival of the Co Tu ethnic people and the traditional knowledge of bun bo Hue (Hue-style beef noodle soup) have both been officially listed in the national intangible cultural heritages, the Department of Culture and Sports of Hue city have announced.
Participants discussed internal developments within the Nguyen Dynasty during the Franco-Spanish coalition’s campaigns, particularly the tension between pro-war and pro-peace factions, and their impact on the political and military situation at that time.
Runners joining the fifth VnExpress Marathon Hue 2025 competed in four distances of 5km, 10km, 21km, along with the full marathon 42km for total cash-prizes of 1 billion VND (40,000 USD).
King Ham Nghi's paintings uniquely combine his artistic talent and love for the country. Through his art, he expressed his homesickness. His paintings also contain a 'hidden resistance' to oppression during his exile.
The Hue Monuments Conservation Centre has announced that the exhibit will take place at Kien Trung Palace in the Hue Royal Palace Heritage Site from March 25 to April 6, in conjunction with the French Institute in Vietnam and Art Republik magazine.
As the official throne hall of the king, Thai Hoa Palace hosted royal audiences, grand ceremonies, and key imperial rituals, witnessing the reigns of the 13 kings under the Nguyen Dynasty (1802 – 1945).
The People’s Committee of the central city of Hue on January 1 announced the organisation of the Visit Vietnam Year 2025 and the Hue Festival 2025.
Various activities have been planned for the “Visit Vietnam Year – Hue 2025” hosted by the central province of Thua Thien-Hue under the theme “Hue- Ancient Capital – New Opportunity”.
Hue and Hanoi are two Vietnamese destinations making it into the list of the 50 must-visit food cities in the world in 2024 - 2025 by food magazine TasteAtlas.
Hue holds significant advantages in leveraging its heritage as a foundation for green and digital economic growth.
The rice cultivation cycle of the Pa Co ethnic minority group in A Luoi district, in the central province of Thua Thien-Hue begins with the land blessing ceremony, land clearing, and completes with the new rice celebration.
The central province of Thua Thien-Hue is now the only locality in Vietnam, and also Southeast Asia, to boast six UNESCO World Heritages. These include the Imperial City of Hue, the Hue Court Music, the Woodblocks of the Nguyen Dynasty, the Official Records of the Nguyen Dynasty, the royal literature on Hue royal architecture, and the castings on the Nine Dynastic Urns in the Hue Imperial Palace.
An art programme featuring “ao dai” (traditional long dress) collections by 12 famous designers across Vietnam took place on September 23 evening at the Huong River Theater in Hue city, the central province of Thua Thien-Hue.
A thematic exhibition on the late President Ho Chi Minh as portrayed by Vietnam’s revolutionary press opened at the Ho Chi Minh Museum in the central province of Thua Thien-Hue on August 30.
As a land rich in history and cultural heritage, the central province of Thua Thien–Hue is home to the country's richest Han (Chinese script) and Nom (Vietnamese ideographic script) heritage system in the country. The province has made significant efforts to preserve and promote this valuable heritage, thus contributing to its goal of becoming a distinctive cultural centre and a unique heritage city in Vietnam.