Thua Thien-Hue

Visit Vietnam Year – Hue 2025 has left a series of strong imprints, reflecting a marked transformation in Hue’s tourism in terms of scale, quality and brand positioning. More than a programme of events, it has become a powerful driver, helping position Hue as a competitive cultural and heritage tourism centre in the region.

Over the past three years, Hue tourism authorities have strengthened communication and advocacy for plastic waste reduction through 10 training sessions with 690 participants, “Coffee Talk” events, professional Zalo groups, and direct engagement with businesses. As a result, 102 enterprises and business households have signed commitments to reduce plastics, and 12 hotels have pioneered plastic-reduction practices.

The Ngu My Thanh – Con Toc plastic reduction tourism site was launched in early 2025. Here, eight local tourism businesses have committed to minimising plastic waste in their operations.

Funded by the WWF in Norway through WWF-Vietnam, the training centre for sustainable tourism practices provides knowledge on alternatives to plastic, environmentally friendly tourism management and training methods, and tours designed to minimise plastic use for both students and local communities, and serves as a hub linking businesses, educational institutions and stakeholders to build a green tourism ecosystem in Hue.

The Hue Monuments Conservation Centre announced free entry for all Vietnamese citizens on August 19 and September 2, with opening hours from 6 am to 5:30 pm.

Hue city is committed to building a “heritage, cultural, ecological, landscaped, environmentally friendly and smart city,” and welcomes initiatives that preserve cultural values, promote digital transformation, and enhance tourism services.

The "Plastic-Reducing Tourism" push, launched in Thuy Bieu ward and now expanded to iconic sites like Thanh Toan tile bridge, Ngu My Thạnh - Con Toc, and Chuon lagoon, is gaining traction. They are becoming go-to zones for community-based tourism, drawing visitors eager to immerse themselves in local traditions.

Far more than mere sustenance for emperors and the royal court, Hue’s royal cuisine embodies a profound philosophy of life – a harmony between humanity, nature, and the universe.

Hue has successfully leveraged a diverse array of events while developing community-based eco-tours and agri-tourism in potential localities.

The city is positioning itself as a top destination for the long break by offering a rich tapestry of cultural, culinary, and leisure experiences.

With the theme “Hue - Ancient Capital, New Opportunity,” Visit Vietnam Year 2025 aims to strengthen tourism linkages between Hue and other cities and provinces nationwide, while enhancing the image, position, and brand of Vietnamese tourism in general and that of the central city in particular. The programme will feature four main seasonal activity groups representing spring, summer, autumn, and winter, encompassing over 170 national and provincial-level events.

The central city of Hue hosts the Visit Vietnam Year in 2025, promising a significant boost to the local tourism sector based on the land’s rich cultural heritage.

Hue and Hanoi are two Vietnamese destinations making it into the list of the 50 must-visit food cities in the world in 2024 - 2025 by food magazine TasteAtlas.

Coming to the Truc Lam Bach Ma zen monastery atop Bach Ma Mountain, covered in cloud and fog all year round, visitors will be able to find peace of mind in the Buddha’s land and experience nature.

The central province of Thua Thien – Hue will organise a wide range of exciting sports, recreational, and entertainment activities, and diversify tourism products to attract visitors during this year's National Day holiday, which will last from August 31 to September 3.

The Tourism Association of the central province of Thua Thien-Hue held a conference in Hue city on August 6 to review the sector’s plastic waste reduction practices as part of a World Wide Fund for Nature (WWF)-funded project.

The central province of Thua Thien-Hue, home to Hue ancient capital, has seen a large number of tourists, especially foreigners, since the beginning of this year, thanks to its efforts to improve infrastructure, develop new products, and expand promotion programmes.

A train route named “Central Heritage Connection” linking Hue city in the central province of Thua Thien - Hue and nearby Da Nang city was put into operation on March 26.

Cruise tourism plays a crucial role in attracting foreign visitors to the central province of Thua Thien-Hue, contributing to its overall socio-economic development.

After five years of restoration and upgrade, Kien Trung Palace in Hue Imperial Citadel (Dai Noi) is set to open its door to visitors during the upcoming Lunar New Year (Tet holiday).