Seafood industry needs to adapt to market trends

After being affected by the COVID-19 pandemic and fluctuations in inflation, the demand and trends of seafood consumption in many markets have changed, requiring Vietnamese seafood enterprises to adapt to those market trends, experts said. ​
Seafood industry needs to adapt to market trends ảnh 1Workers packaging pangasius fillets at a processing plant of I.D.I International Development & Investment Corporation. (Photo: VNA)
HCM City (VNA) - After being affected by the COVID-19pandemic and fluctuations in inflation, the demand and trends of seafoodconsumption in many markets have changed, requiring Vietnamese seafoodenterprises to adapt to those market trends, experts said.

Theview was shared at a seminar on demand and trends of the seafood marketafter COVID-19 organised by the Vietnam Association of Seafood Exportersand Producers (VASEP) on August 24 in Ho Chi Minh City.

TheCOVID-19 pandemic, logistics disruptions due to the Russia-Ukraineconflict and compliance with regulations on illegal, unreported and unregulatedfishing (IUU) are challenges facing the seafood industry.

LeHang, VASEP director of communications, said the world seafood market inthe past five years has grown by 16% with an annual import turnover ofabout 148.5 billion USD, of which, shrimp accounted for the highestproportion and increased the most (29%), while salmon increased 16%, and demandfor tuna was less volatile.

Meanwhile,demand from the Chinese market has jumped 71% over the lastfive years, followed by the US with an increase of 32%. Most markets saw increaseddemand, except for Japan, which decreased by 6%, and Germany, which decreasedslightly by 0.6%.

Exportingseafood to the EU market is facing many challenges because each market in theEU bloc has its own requirements.

Inaddition, inflation is making EU consumers tighten their spendingand focus on moderately priced items. The lowest EUR/USD exchangerate in 20 years also makes consumers limit spending, forcing importers tore-negotiate with exporters, which delays imports.

Otherchallenges include stricter demands for EU market certification, and environmentaland labour requirements, which can be serious problems for Vietnameseseafood producers.

Totake full advantage of the EVFTA, VASEP is asking for more support from theImport-Export Department and the Ministry of Industry and Trade for businessesto make the most of preferential tariffs and apply the rules of origin toreduce obstacles when exporting seafood to the EU market.

TheEU used to be Vietnam's largest pangasius import market, with peak sales of 511million USD in 2010, accounting for 36% of Vietnam's pangasius exports. Vietnamesepangasius also accounted for 22% of the EU’s import of white fish.

However,in 2021, pangasius exports to the EU reached just over 106 million USD,accounting for 7% of Vietnam's total pangasius exports. In the EU white-meatfish import market, Vietnamese pangasius only accounts for 1.6% of marketshare.

TheEVFTA, effective from August 1, 2020, brought excellent prospects for Vietnam'sseafood exports, including pangasius, to this market. Accordingly, the exportof pangasius products will receive tax reductions under a three-year roadmap.

Smokedpangasius exports will have tax reductions within seven years fromthe effective day of the agreement.

However,the advantages of tariffs did not promote an increase in pangasius exports tothe EU in 2020 and 2021 because of the pandemic.

Inaddition, there is an issue regarding compliance with regulations againstunreported and unregulated fishing (IUU). Four years since receivinga "yellow card", Vietnamese seafood export volume to the EUmarket declined by 3% during 2017-2021.

TheGovernment has pledged to come up with appropriate and effective solutionsto quickly solve the "yellow card" penalty.

Vietnam can thenavoid the risk of receiving a "red card" and enjoy preferentialtariffs and institutional changes from the EVFTA.

However,seafood exports to the EU still maintained a growth rate of 28% in July and 39%in the first seven months of this year, to 829 million USD, compared to thesame period in 2021.

Seafoodexports to the US in the first seven months reached nearly 1.5 billion USD, up31% year on year, Hang said.

Meanwhile,seafood export value to China in the first seven months grew by 71% to 1billion USD./.
VNA

See more

Tan Mingming, Deputy Director of the Foreign Affairs Office of the Dezhou Municipal People’s Government. (Photo: VNA)

Chinese firms put Vietnam on expansion radar

Tan Mingming, Deputy Director of the Foreign Affairs Office of the Dezhou Municipal People’s Government, told Vietnam News Agency reporters that the city has spent years deliberately tightening its links with the Association of Southeast Asian Nations (ASEAN), with Vietnam seen as a key partner.

A perspective of the Viettel Military Industry and Telecoms Group's high-tech semiconductor chip manufacturing plant at Hoa Lac Hi-Tech Park. (Photo: Viettel)

Hanoi builds momentum as Vietnam's semiconductor hub

As Hanoi continues to strengthen its semiconductor ecosystem, the city is creating a new growth driver for both the capital and the country, enhancing Vietnam's technological capabilities and paving the way for deeper integration into the global semiconductor value chain.

Clams are processed for export at the factory of Thanh Hoa Seafood Import-Export JSC in Thanh Hoa province. (Photo: VNA)

Vietnam steps up export to achieve 550-billion-USD target

Against a backdrop of persistent uncertainty in global commerce, the Government is implementing a broad range of measures to strengthen export growth during the remainder of the year. These include expanding overseas markets through economic diplomacy, maximising the benefits of free trade agreements (FTAs), streamlining administrative procedures, reducing logistics costs, improving access to credit and helping businesses overcome trade barriers. Authorities are also encouraging deeper processing, official cross-border exports and greater market diversification to improve the competitiveness of Vietnamese products.

A hydroponic vegetable garden in Nguyet Hoa ward operated by Green Farm Co., Ltd. (Photo: VNA)

Incentive policies for high-tech agricultural zones

Under Decree No. 263/2026/ND-CP, qualified projects are given priority to participate in State support programmes as well as funds and policies on research and development, technological innovation, technology transfer, human resource training, investment promotion and trade promotion.

Wind turbines stand fully installed at a wind power project in Gia Lai province. (Photo: VNA)

Gia Lai approves 56-million-USD wind power project

The 42MW wind farm is expected to generate about 123,780.8 MWh of electricity each year. Power generated will be transmitted to the national grid via the 220kV Pleiku 2–Krong Buk transmission line.

Garments for export to the Japanese market are produced at Hung Viet Garment Company in Hung Yen province. (Photo: VNA)

Vietnam’s garment sector pivots towards value-added growth

Future growth can no longer rely on expanding production capacity alone. Meeting this year's 48 billion USD export target will require greater productivity, higher value addition, stronger domestic sourcing, broader market diversification, and faster digital and green transformation.

Trucks carrying goods wait for customs clearance at the Thanh Thuy International Border Gate in Tuyen Quang province. (Photo: VNA)

Border economy strengthens Tuyen Quang’s growth momentum

While the stronger performance provides momentum for the province's 2026 growth target of 10.17%, officials say the focus must now shift from increasing cargo volumes to expanding services, reducing costs and retaining more value locally.

Construction of several key components of Long Thanh International Airport is entering its final stages. (Photo: VNA)

Major works at Long Thanh International Airport gather pace towards completion

The ACV said on July 20 that contractors are deploying additional workers and equipment to speed up construction under Component Project 3, which covers the airport's essential aviation infrastructure. Major facilities, including the first and second runways, taxiways, aircraft aprons, the passenger terminal apron and the aircraft fuel supply system, are approaching completion.

The VinFast Evo electric motorcycle on display at the event. (Photo courtesy of VinFast)

VinFast marks new step in expansion strategy in Southeast Asia

The Evo is priced at 17.5 million IDR (about 973.90 USD) in Jakarta and is available in four colour options: black, red, white and olive green. The Feliz II is sold for 18.5 million IDR, while the Viper is priced at 22 million IDR. All prices include a battery subscription package.

Passengers check in at Hanoi's Noi Bai International Airport. (Photo: VNA)

Vietnam records 15.4% growth in international air passengers

CAAV statistics show that international passenger throughput reached 26.2 million as of June 15, 2026. Of the total, Vietnamese airlines transported 9.6 million international passengers, a slight increase of 0.2% year-on-year, accounting for 36.6% of the total international passenger market.