Spanish fashion retailer opens store in Hanoi hinh anh 1Facade of the Zara store in Hanoi (Photo courtesy of Zara)

Hanoi (VNA) - Hundreds of guests, including models and fashionistas, attended the opening of Zara, a Spanish Inditex store, in Hanoi on November 8 night.

The store, which features Zara clothing and accessories, is the second in Vietnam by the world’s biggest fast-fashion retailer. The first was opened in Ho Chi Minh City last September.

Covering more than 4,500sq.m in the Vincom Ba Trieu Shopping Centre, the three-storey store, presents collections for men, women and children from the Spanish brand.

The store in Hanoi is one of the 4,500 eco-eficient stores worldwide opened by the Spanish retail giant Inditex. The stores use at least 20 percent less electricity and 40 percent less water than conventional stores. By using technologically innovative systems, these stores have reduced energy and water consumption.

The newly opened store also uses Radio Frequency Identification (RFID) to keep track of inventory and restock its clothing racks more quickly.

In the World’s Most Valuable Brands issued by Forbes, Zara stands at the 51th position with the brand value as of May 2017 is 11.3 billion USD.

According to Forbes, the clothing retailer has more than 2,200 stores in 93 countries and is the flagship brand of the Inditex Group. Zara is renowned for its ability to develop a new product and get it to stores within two weeks, while other retailers take six months.

Spain is the biggest market with 436 stores, followed by China (193 stores), France (129), Italy and Japan (100 each). The US has 78 stores as of January 2017.-VNA