Business

Strong marketing strategy needed to bolster tra fish exports

A stronger marketing strategy coupled with substantial improvement in tra fish quality is needed to bolster the export of the fish as rough seas are still ahead for this product, experts said.
Strong marketing strategy needed to bolster tra fish exports ảnh 1A stronger marketing strategy coupled with substantial improvement in tra fish quality is needed to bolster the export of the fish as rough seas are still ahead. (Photo: VNA)

HCMCity (VNA) – A stronger marketing strategy coupled with substantialimprovement in tra fish quality is needed to bolster the export of the fish asrough seas are still ahead for this product, experts said.

Incorrect and defamatory information broadcast by foreign media hurt Vietnamesetra fish exports in the second quarter of the year, To Thi Tuong Lan, DeputyGeneral Secretary of the Vietnam Association of Seafood Exporters and Producers(VASEP), said.

The smear campaign targeting Vietnamese tra fish resulted in a decrease in theshipments to many European countries in Q2. Exports to Spain experienced the sharpestfall of 67 percent in the period, she added.

However, the situation has improved greatly in the third quarter, after aseries of actions taken by domestic tra fish exporters. They set up websites inSpanish, English, Dutch and Italian to provide their target consumers with sufficientinformation on fish products, from cultivating to packaging processes, as wellas nutrition ingredients in each product. Facebook, Twitter and Instagram alsoserved as effective channels to persuade foreigners to choose Vietnamese trafish.

The moves help Vietnamese tra fish export gain a year-on-year increase of 8.2percent to over 1 billion USD in the first eight months of the year. Shipmentsto the EU went up 23 percent, China 43 percent, Brazil 58 percent and the US8.4 percent.

Along with improving prestige for Vietnamese tra fish through the media,scientific articles and research papers published internationally also play acrucial role, Lan highlighted.

“There are only 21 articles about Vietnamese tra fish made public on foreign websitesand media system while the number of those on the US cod is over 2,000”, shesaid.

On the other hand, to ensure fish product quality, the Government has also issuedDecree 55/2017/ND-CP regulating standards for tra fish farming, processing andexports.

The Ministry of Agriculture and Rural Development also joined hands with theMinistry of Science and Technology to build a national catfish programme andpilot a high value production chain, which proved its success at the Vinh Hoangroup in the Mekong Delta province of Dong Thap.-VNA
VNA
#stronger marketing strategy #substantial improvement in tra fish quality #export #defamatory information #websites #Decree 55/2017/ND-CP #standards for tra fish farming #national catfish programme
Follow VietnamPlus

Related News

Seafood exports estimated at 8 bln USD in 2017

Seafood exports estimated at 8 bln USD in 2017

Vietnam’s export turnover of aquatic products is forecast to reach 8 billion USD in 2017, up 14 percent year on year, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).
Tra fish exports to US remain steady

Tra fish exports to US remain steady

Vietnam’s tra fish exports to the United States have remained stable after it imposed a demand that exporting countries demonstrate their food safety control system is equivalent to that of the US.
Challenges still ahead for Vietnamese seafood exporters

Challenges still ahead for Vietnamese seafood exporters

Despite rosy export growth in the first seven months, Vietnamese enterprises still face a line-up of hurdles in the remaining months of the year, including input material quantity and quality and barriers from import markets, heard a conference in Ho Chi Minh City on August 28.

See more

At the opening ceremony of HortEx Vietnam 2025 (Photo: VNA)

HCM City HortEx showcases agricultural technologies, smart farming

HortEx Vietnam 2025 also serves as a gathering place for businesses, cooperatives, and agricultural producers from more than 16 provinces and cities across Vietnam, providing an excellent opportunity for local enterprises to exchange knowledge, learn from international experience, access new technologies, and expand their markets.

Hyundai Accent remains the best-selling model, with 455 units delivered to customers in February. (Photo: VNA)

Hyundai auto sales remain stable in February

In February, Hyundai Accent remained the best-selling model, with 455 units delivered to customers. It was followed by Hyundai Tucson with 403 units, Hyundai Stargazer with 304 cars, and Hyundai Creta with 303 vehicles.

Prime Minister Pham Minh Chinh speaks at the second meeting of the National Steering Committee for Financial Inclusion in Hanoi on March 12. (Photo: VNA)

PM requests stronger efforts to ensure comprehensive, equitable financial access

PM Pham Minh Chinh, who is also head of the steering committee, highlighted the significance of the strategy for the country's socio-economic development, saying that it enables individuals and businesses to access essential financial resources and services for development, improving living standards of the people, and promoting savings and investment.

Manufacturing toys for export at Bilion Max Vietnam Export Processing Co. Ltd. in Hue city. (Photo: VNA)

Vietnam’s economy poised to grow 6.8% this year: WB

“Vietnam is projected to maintain robust economic growth over the next two years, but it can use its fiscal space to better prepare for heightened uncertainties”, said Mariam J. Sherman, World Bank Director for Vietnam, Cambodia and Laos at a press conference.

A shopping mall in HCM City. The retail property market in HCM City is expected to see further growth this year. (Photo: gkg.com.vn)

HCM City retail property market expected to heat up

In 2025, the commercial real estate market, especially in HCM City, is forecast to undergo significant positive changes, with an improved supply. It can be said that this segment will "transform" to recover for a new growth cycle.

Illustrative image (Photo: VNA)

Measures needed to boost business optimism: VCCI

According to the Ministry of Planning and Investment, there are currently 940,000 active enterprises, falling short of the target of one million by 2020 and 1.5 million by the end of the year.

Site clearance has been completed for the Metro Line No.2 project. (Photo: sggp.org.vn)

HCM City to use municipal budget for Metro Line No. 2 project

The Metro Line No. 2 project has an estimated investment of nearly 47.9 trillion VND (2 billion USD) and has nearly completed land clearance, at 99.8%. The NA’s Resolution 188 authorises HCM City to develop seven metro lines spanning 355 kilometres over the next decade, with preliminary total investment for the 2025-2035 phase estimated at 40.2 billion USD.