Following Hanoi, Ho Chi Minh City and Da Nang, Phu Quoc will become the fourth destination in Vietnam to be covered by the Michelin Guide’s inspectors. Restaurants on the island are set to feature in the Michelin Guide Vietnam 2027, due to be announced in the middle of next year.
The global travel "bible" Lonely Planet recently announced its list of 13 Hotels in Asia That We Can’t Stop Recommending, gathering accommodations that left a profound impression on its editorial team after their journeys.
According to Expedia, search volume for Phu Quoc jumped by 25%. Among the featured islands, Vietnam's "Pearl Island" stands out as the premier destination for "affordable luxury" – offering high-end resort experiences at accessible price points.
Among the hotels featured, JW Marriott Phu Quoc Emerald Bay Resort, developed by Sun Group on Kem Beach in southern Phu Quoc, stands out as the only representative from Vietnam. Travel + Leisure also selected an image of the resort’s iconic Shell Pool, set among coconut palms and white sands, as the lead image for the article.