Long-term forecast positive for FMCG market Business

Long-term forecast positive for FMCG market

The fast moving consumer goods market will remain strong in the long term in the country’s four major cities of Hanoi, Da Nang, Ho Chi Minh City, and Can Tho and see an acceleration in rural areas, according to Kantar Worldpanel, a global data, insights and consulting company.
Vietnam to spend 2.9 billion USD on advertising Business

Vietnam to spend 2.9 billion USD on advertising

More than 68 trillion VND (over 2.9 billion USD) is expected to be spent on media advertising by companies in Vietnam, with fast-moving consumer goods (FMCG) manufacturers to make up the bulk of the spending.
Baby products take lead in FMCG sector growth Business

Baby products take lead in FMCG sector growth

Products serving babies grew 12 percent in the second quarter of 2018, the highest recorded in fast moving consumer goods (FMCG) categories after months, according to a report of Nielsen, a global measurement and data analytics company.
Vietnamese consumers spend less on FMCG Business

Vietnamese consumers spend less on FMCG

Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.
FMCG market forecast to grow at 5% Videos

FMCG market forecast to grow at 5%

​ Sales of fast moving consumer goods have slowed down this year in both urban and rural areas, according to Kantar Worldpanel, a global expert in shoppers’ behaviour.
Report: Positive outlook for FMCG sector Business

Report: Positive outlook for FMCG sector

Fast-moving consumer goods (FMCG) are expected to have another year of strong growth in 2018 and rise 6-7 percent over the preceding year, according to a Kantar Worldpanel report on Vietnam FMCG market.
Retailing firms target rural markets Business

Retailing firms target rural markets

Many domestic producers have moved their markets to rural areas as local fast-moving consumer goods (FMCG) firms are facing severe competition with imported products in urban areas.