Vietnam ranks 47th out of 195 countries in terms of national brand value, according to a survey by Prof. David Reibstein from the University of Pennsylvania, former President of the American Marketing Association.
The growth of Vietnam’s national brand value remains a bright spot in national brand building and development, heard a regular press conference held by the Ministry of Industry and Trade (MoIT) in Hanoi on October 12.
Vietnam's brand value rose by 11% this year, up from 388 billion USD to 431 billion USD, thanks to its growing investment attractiveness to foreign manufacturers, according to the leading brand valuation consultancy Brand Finance.
The brand value of Military Industry-Telecoms Group (Viettel) reached 8.758 billion USD, moving up a total of 99 places to reach the 227th position in the 2022 list of the world’s 500 most valuable brands.
Vietnam has performed strongly in optimising soft power to enhance the value of domestic product trademarks, according to Vu Ba Phu, head of the Vietnam Trade Promotion Agency at the Ministry of Industry and Trade (MoIT).
The Ministry of Industry and Trade launched the Vietnam National Brand Week 2021, an event to strengthen national brand identity and promote products recognised as national brands by the Government domestically and internationally, in Ho Chi Minh City on April 19.
Vietnam's banking sector sees greatest year-on-year brand value growth at 23%, according to Brand Finance Banking 500. Nine Vietnam banks in the list increase their global brand finance ranking.
Vietnam has posted the fastest-growing national brand this year, with value surging 29 percent to 319 billion USD, on the list of the world’s 100 most valuable national brands compiled by the London-based independent brand valuation and strategy consultancy Brand Finance.
The Vietnam Prosperity Joint Stock Commercial Bank (VPBank) jumped 81 spots to rank 280th in the Brand Finance Banking 500 announced early this month which featured the most valuable and strongest banking brands in the world.
Vietnam must have specific products of high quality to make its national brand reach international level, heard a conference hosted by the Ministry of Industry and Trade in Hanoi on November 28.
Vietnam is aiming to raise its nation brand value by 20 percent annually on average according to the evaluation by the world’s prestigious rating agencies.
Vietnam’s biggest dairy company Vinamilk said on August 2 that it is maintaining the leading position in Forbes Vietnam’s list of top 50 brands in 2019, with its brand value exceeding 2.2 billion USD.
Vietnam’s national brand value, despite rising two places in 2018, remains modest, requiring more efforts by different sides, heard the Vietnam Brand Forum.
National flag carrier Vietnam Airlines was the eighth most valuable brand in Vietnam in 2018, according to a recent report of branded business valuation consultancy firm Brand Finance.
The military-run telecom provider Viettel, whose brand value grew by 35.8 percent over last year to more than 4.3 billion USD, was honoured as one of the 500 most valuable brands in the world 2019.
Insurer Bao Viet’s brand value was estimated at 108 million USD by Brand Finance, an UK-based independent branded business valuation and strategy consultancy, up 19 million USD from 2016.
A conference, entitled “Managing and strengthening Brand Strength Index 2017”, convened in Hanoi on December 28 to provide Vietnamese enterprises with proper understanding of brand value and foster the development of Vietnam’s brands.
In the list of 100 Most Valuable Nation Brands 2017, Vietnam’s nation brand went up five spots to the 45th place. Notably, Vietnam is among top five countries with fastest growing national brands.
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