Text message campaign raises fund for women in border areas hinh anh 1A poster for the campaign (Photo: 1400.vn)
Hanoi (VNA) - A text-to-donate campaign to support women in border areas has been jointly launched by the Vietnam Red Cross Society Central Committee, the Vietnam Women’s Union, and the National Humanitarian Portal 1400.

Mobile service subscribers can join the programme by texting ‘BC’ to 1406. Each text message will contribute 20,000 VND (0.88 USD) to the fund.

The two-month campaign, running until April 28, aims to ease difficulties and improve livelihood of poor women in those areas.

After the first two days, it received more than 5,400 text messages.

In 2019, the campaign raised in excess of 2.5 billion VND, equivalent to nearly 300 aid packages for disadvantaged households in border localities./.