The Vietnam National Tourism Administration (VNAT) has said it would launch a new discount campaign this month to attract more tourists following a successful promotional programe last year.

The new campaign that will last several months aims to enhance the competitiveness of Vietnam ’s tourism sector. VNAT targets between 4.5 and 4.6 million foreign tourist arrivals this year, brining in revenues of up to 78 trillion VND (4.2 billion USD).

Last year, more than 100 travel agencies, hotels and transport operators in the country participated in the year-long Impressive Vietnam campaign, reducing their prices by 30 to 50 percent./.