Young people in the Mekong Delta province of Ben Tre clean up Con Bung beach in June (Photo: VNA)

Hanoi (VNA) – Vietnam’s tourism sector is making efforts to go green and spread awareness via community-based campaigns.

In May 2018, the Ministry of Culture, Sports and Tourism in collaboration with the Ho Chi Minh Communist Youth Union (HCYU), ran a large-scale environmental protection campaign, themed “green Vietnamese sea”, in five central coastal provinces.

Members of the HCYU cleaned beaches and brought clean water to locals affected by drought and saltwater intrusion.

Tourism companies have also taken part in the effort.

In July 2018, the Muong Thanh Group, which owns 53 hotels and hotel projects across 40 provinces, launched its annual “Keep me clean – Keep me saving” campaign. Aiming to protect water resources, about 10,000 staffers and customers of the firm cleaned beaches and river areas throughout the campaign.

Vietravel, which was named ‘Vietnam’s Best Travel Agency’ at the TTG Travel Awards ceremony last year, has developed tours in line with its social responsibility.

For years, it has run a “For a green, clean tourism environment” campaign, urging people to stop littering. Vietravel’s clients have been at the centre of the campaign as they are best able to spread the environmental protection message across their destinations.

Vietnam has 3,200-km of coast and more than 2,770 islands and beaches. However, climate change and tourism are harming the environment.-VNA