Secretary of State for Business, Innovation and Skills Vince Cable and Foreign Secretary William Hague of the UK on Dec. 7 launched a campaign to encourage British businesses to look for business opportunities in emerging markets in Asia, including Vietnam.

The campaign is scheduled to be conducted between February 2012 and March 2013 by the UK Trade and Investment (UKTI).

As part of the project, UKTI will join forces with the Royal Bank of Scotland (RBS) to deliver a series of programmes with the aim of introducing to UK businesses business opportunities in 12 key markets in Asia, including Vietnam, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, the Republic of Korea, Taiwan and Thailand.

Vince Cable said that UK firms are successful in many Asian markets, urging companies from all sectors to get involved in this campaign.

Foreign Secretary William Hague said that the country’s businesses should target these markets, adding that the UK government always supports their efforts.

A workshop themed “Discovering Asia- a world of opportunities for UK enterprises” will be held by UKTI in London in February, 2012.

In addition, RBS will also host four events on business in Asia in different localities in the UK in order to present potentials of Asian markets to small and medium size enterprises of the UK./.