The US Agency for International Development (USAID) on November 11 launches a campaign called “Ngung tao nghiep” (Stop karma) to call for an end to the illegal trade of ivory and pangolin scales in Vietnam. (Photo: USAID) HCM City (VNA) - The US Agency for International Development (USAID), inpartnership with Vietnam CITES Management Authority, launched a campaign onNovember 11 called “Ngung tao nghiep” (Stop karma), to call for an end to the illegaltrade of ivory and pangolin scales in Vietnam.
Part ofUSAID’s Saving Species Project, the campaign aims to use its messages - “Buyone ivory, get one karma” and “Buy one pangolin, get one karma” - to reduceconsumer demand for wildlife products and stop the trade and use of such productsas gifts.
RobertLayng, head of USAID Vietnam’s environment and energy office, said this is a campaignfor meaningful change to social behaviour that seeks to raise community’sawareness about the conservation of natural ecosystems and wildlife.
USAIDVietnam expects the new campaign will deliver a wake-up call to everybody, so thatpeople will change their minds and behaviour about the consumption of wildlifeproducts before it’s too late, he said.
Layngalso called on the business community to join the campaign by carrying out awide range of corporate social responsibility activities in wildlifeprotection. Enterprises could promote their business ethics and enhance theirreputation, improving their competitiveness in the marketplace, he added./.
Part ofUSAID’s Saving Species Project, the campaign aims to use its messages - “Buyone ivory, get one karma” and “Buy one pangolin, get one karma” - to reduceconsumer demand for wildlife products and stop the trade and use of such productsas gifts.
RobertLayng, head of USAID Vietnam’s environment and energy office, said this is a campaignfor meaningful change to social behaviour that seeks to raise community’sawareness about the conservation of natural ecosystems and wildlife.
USAIDVietnam expects the new campaign will deliver a wake-up call to everybody, so thatpeople will change their minds and behaviour about the consumption of wildlifeproducts before it’s too late, he said.
Layngalso called on the business community to join the campaign by carrying out awide range of corporate social responsibility activities in wildlifeprotection. Enterprises could promote their business ethics and enhance theirreputation, improving their competitiveness in the marketplace, he added./.
VNA
