Hanoi (VNA) - Vietnam has been voted as one the 20 best countries favoured by global travelers in 2024 by the renowned US travel magazine Condé Nast Traveler.
Over 575,000 readers of the New York-based magazine participated in the survey, sharing insights on various travel experiences, including cities, islands, hotels, resorts, cruise ships, spas, and airlines.
Vietnam is rated as a culturally diverse destination. The Southeast Asian nation scored 89 out of 100 points, ranking 15th in the list.
According to Conde Nast Traveler, Vietnam’s charming rusticity means it is high on the list of gap-year adventurers each year.
An increasing number of international tourists are choosing to explore the "hidden gems" of the S-shaped country, to experience traditional cultural identities, and its diverse natural landscapes.
The country welcomed 12.7 million international tourists in the first nine months of 2024, representing a year-on-year surge of 43%. Last year, Vietnam served 12.6 million foreign travelers.
This figure increases each year, as travelers choose to explore the country’s secrets and experience the towns and cultures, which mass tourism has yet to encroach on.
The country has also won an array of prestigious awards at the 31st World Travel Awards (WTA) 2024, including the “Asia's Leading Destination” for the sixth time.
Condé Nast Traveler said Vietnam is no longer just a noteworthy destination, it is now a must-visit country.
Japan was ranked the best country in the world for the second consecutive year, followed by Portugal and Turkey. Italy and Spain rounded out the top five, with New Zealand, Iceland, and Greece completing the top 10./.
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Heritage rail journey brings new identity to central Vietnam tourism
The heritage train offers passengers not only a means of transport, but also a sense of connection linking destinations across central Vietnam, tourism with transport, and nostalgic memories with contemporary experiences. While older travellers are reminded of journeys from decades ago, younger passengers and international visitors are discovering a greener, culture-rich way to explore the region.
Vietnamese travellers enjoy planning for trips
The Booking.com’s Travel Trends 2026 data revealed that a growing number of Vietnamese travellers, about 74% of respondents, are channelling “Main Character Planning Energy”, where planning and booking is just as enjoyable as the trip itself.
Seta - A “silken thread” weaving contemporary Cantonese cuisine into the soul of Phu Quoc
As night falls, the dining experience transcends to the extraordinary as the Phu Quoc sky ignites with spectacular fireworks from the Symphony of the Sea and Kiss of the Sea shows.
Slow travel increases connections, reshapes tourism trends
Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life. Travellers may spend time wandering through a highland market, learning to cook a traditional dish, cycling around a coastal fishing village, or simply enjoying the tranquil rhythm of life in the countryside.
Destinations refresh products to enhance tourist experiences
A surge in visitor numbers during the Hung Kings Commemoration Day and the April 30–May 1 holidays underscored Vietnam’s rising tourism appeal, fueled by refreshed travel products and improved visitor experiences.
Quang Tri province boosts tourism promotion through international television, films
A special documentary on Son Doong Cave, the world’s largest cave, was aired on March 29 in the renowned “60 Minutes” programme of CBS News. The report retraced the discovery of Son Doong Cave and years of expeditions conducted by the British Cave Research Association, offering global audiences a comprehensive look at the cave through scientific, historical and human perspectives.
Da Nang accelerates ambition to become Asia’s premier tourism hub
To maintain growth and move towards becoming a premier Asian tourism destination, Da Nang has outlined a comprehensive development strategy focused on both infrastructure and product diversification.
Hue maps out four tourism zones for sustainable growth
The plan sets out concrete steps to promote eco-tourism and community-based tourism, aligned with a green, sustainable approach closely linked to local communities.
Thai newspaper praises Phu Quoc as one of Southeast Asia’s fastest-growing beach destinations
Known for its white-sand beaches, luxury resorts, night markets, and large-scale entertainment projects, the island is increasingly attracting travellers looking for a tropical getaway that combines nature with modern tourism infrastructure.
Dien Bien Phu tourism cable car project receives in-principle approval
The project aims to effectively tap the area’s natural landscapes, geographical advantages and distinctive historical value, while creating a high-quality tourism product with strong competitiveness. It is also intended to preserve, honour and promote the value of the Dien Bien Phu Victory special national historical relic site.
Da Lat city's century-old railway station doubles as tourist draw
It now functions as both a transport hub and a sought-after photo spot. In the early morning, with mist still threaded through the pines, the station radiates an old-world calm. Visitors arrive at dawn to breathe the mountain air and capture iconic images of the highland city.
Quang Ninh - magnet for affluent Indian travellers
Alongside wedding tourism, Quang Ninh is also seeing robust growth in arrivals of Indian MICE travellers. Delegations of hundreds, and sometimes thousands, of visitors have been coming to the province for conferences, seminars and incentive travel programmes combined with leisure stays.
Ho Chi Minh City positions itself as Vietnam’s tourism hub
The strong performance reflects not only seasonal demand but also changing travel trends, with new tourism products, immersive experiences and short-distance travel gaining popularity.
Phu Quoc and the "exclusive privileges" unmatched by other island destinations
One of the most distinct differences lies in the very first step of the journey: entry. Phu Quoc is currently the only destination in Vietnam to apply a 30-day visa-free policy for direct international arrivals.
Ho Chi Minh City aims to become a “touchpoint” of international tourism
Surveys conducted in the first months of this year showed a growing trend toward integrated tourism packages combining accommodation, cuisine and entertainment services, enabling visitors to enjoy short itineraries that blend urban tourism with coastal resort experiences.
RoK media decodes “Phu Quoc phenomenon”: Why Guam and Saipan are being replaced
Phu Quoc is evolving into a closed-loop entertainment ecosystem developed by Sun Group in the southern part of the island. Here, visitors can enjoy a full itinerary from dawn until late at night without the need for long-distance travel.
Da Nang among Asia’s top nine summer destinations: Lonely Planet
Da Nang expects to welcome nearly 20 million domestic and international visitors in 2026, continuing to affirm its appeal as a dynamic and distinctive destination in Vietnam and the region.
Mekong Delta eyes stronger foothold in global tourism
Enriched by the alluvial deposits of the Mekong River, the region stands out for its dense canal network, year-round fruit orchards, biodiversity-rich national parks, and vibrant folk festivals – invaluable assets for developing diverse tourism offerings, from orchard-based eco-tourism and river experiences to cultural, festival, resort and nature conservation tourism.
Thai Nguyen positions tourism to drive economic transformation
Thai Nguyen targets at least 12 million visitors by 2030, including 11 million domestic and 1 million international arrivals, with tourism revenue exceeding 25 trillion VND (494 million USD) annually and around 10,000 jobs created.
Culinary, heritage passports reshape cultural tourism
The central city of Hue is among the first to forge new paths. Its “Hue Tourism Passport” began as a destination brochure in 2018 and has since evolved into the “Hue City Passport” app, with a heritage-passport feature that strings monuments into a structured journey.