Hanoi (VNA) — The Ministry of Culture, Sports, and Tourism has affirmed its commitment to attracting 17-18 million international visitors to Vietnam in 2024 by ramping up promotional and marketing efforts during the fourth quarter, with a particular focus on the Indian market, known for high-spending tourists.
The ministry made the statement at its quarterly press conference held on October 3.
In the first eight months, the country welcomed 312,000 Indian visitors, shooting up 263% from a year earlier, placing India eighth among Vietnam’s top 10 sources of international tourists, according to the Vietnam National Authority of Tourism (VNAT).
To capitalise on the expected surge in Indian tourists, the ministry and VNAT have developed a strategy to boost tourism promotion in the world's most populous market. Notably, in October, the VNAT will collaborate with travel agencies and localities to organise a large-scale promotional campaign in India.
Between January and August, Vietnam welcomed over 11.4 million international visitors, up 45.8% year-on-year. The number of domestic tourists reached some 89.5 million. Meanwhile, the eight-month tourism revenue approximated 586.1 trillion VND (23.67 billion USD).
The country currently houses more than 4,140 companies supplying international travel services and over 39,149 licensed tour guides. Additionally, there are 269 five-star hotels with more than 87,300 rooms nationwide.
In the fourth quarter, the ministry is set to implement plans and measures to accelerate the recovery and sustainable development of the sector. Upcoming events include the 2024 Vietnam tourism awards ceremony, a national food festival in Dien Bien province, a Vietnamese tourism booth at the World Travel Market London in the UK, and a Vietnam-Taiwan (China) tourism cooperation conference./.
