VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
At the 78th Cannes Film Festival in May, Vietnam made a notable mark. The Vietnam National Authority of Tourism, in collaboration with the Vietnam Association for the Promotion and Development of Cinema, hosted a well-received seminar: “Vietnam – The Dynamic Market in Asia and The New Destination for Global Film Productions.”
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
At a tourism promotion event held in Paris on May 12, the final stop of Vietnam’s European roadshow across Italy, Switzerland, and France, officials highlighted that French travelers are increasingly seeking immersive, environmentally-friendly, and culturally enriching travel experiences. These preferences align closely with Vietnam’s tourism offerings.
The performances made many Swiss leave their seats to capture the distinctive presentations embodying Hue’s cultural essence.
Swiss travellers are known for their love of nature, environmental awareness, appreciation for local culture, and preference for meaningful and authentic experiences, characteristics that align perfectly with Vietnam’s tourism offerings.
Vietnam recorded more than 7.67 million international tourist arrivals between January and April, marking a 23.8% increase compared to the same period last year, the Vietnam National Authority of Tourism said on May 6.
China remained the leading source of visitors, with 1.95 million arrivals, accounting for 25.4% of the total. The Republic of Korea followed closely with 1.58 million (20.6%), while other key markets included Taiwan (China) with 440,000, and the US with 323,000.
Nationwide, average occupancy rates at tourist accommodation facilities reached around 70%, with figures surpassing 80% during the first days of the break.
In 2024, more than 3.7 million Chinese visitors traveled to Vietnam, a 114% jump from 2023. The first quarter of 2025 alone saw nearly 1.2 million Chinese visitors, up 78.3% from last year.
In March, the Vietnam National Authority of Tourism (VNAT) launched a dedicated tourism stimulus platform for 2025 at https://2025.vietnam.travel.
The sector is quickly launching promotional campaigns and demand stimulation efforts to attract more foreign visitors to boost incoming travel and enhance its position on the global tourism map.
The Ministry of Culture, Sports, and Tourism has rolled out a tourism stimulus programme offering discounts and enhanced experiences for travellers. Many localities have also introduced fee exemptions and discounts at historical sites and tourist attractions.
As part of ITB Berlin – the world’s leading travel trade show – the Vietnam National Authority of Tourism held a press conference on March 5 to promote Vietnamese tourism.
Strengthening tourism cooperation helps to not only promote the two countries’ images but also create favourble conditions for tourism businesses to develop, and bolster cultural and people-to-people exchanges, said an official of the Vietnam National Authority of Tourism
The carefully curated video captures awe-inspiring images, from majestic waterfalls and winding rivers to endless rice paddies and towering mountains, creating a visual story of Vietnam's diverse landscapes. It also features the mysterious beauty of hidden caves, serene sandy dunes, untouched beaches, and lush river regions.
Vietnam welcomed 1.9 million international visitors in February, bringing the total of foreign arrivals to the country in the first two months of the year to nearly 4 million, up over 30% year-on-year.
The country, located on a bustling maritime trade route, connecting to many major cruise tourism markets such as China, Japan, the Republic of Korea, and Singapore, is showing many positive signs for a boom in this high-end tourism segment.
The number of international arrivals to Vietnam in January reached nearly 2.1 million, a month-on-month surge of 18.5% and a year-on-year increase of nearly 37%, according to the General Statistics Office.