Vietnam e-commerce revenue grows 18 percent
Hanoi (VNA) – E-commerce revenue in Vietnam hit 11.8 billion USD in 2020, posting a growth rate of 18 percent.
According to Vietnam E-commerce White book 2021, released by the Vietnam E-Commerce and Digital Economy Agency (IDEA),
revenue from e-commerce activities surged in the past five years, from 5 billion USD in
2016 to over 10 billion USD in 2019.
Amidst the complicated developments of the COVID-19 pandemic over the past two
years, Vietnam has seen positive changes in online purchasing with both
consumers and firms moving online.
Another report from Google showed that Vietnam’s e-commerce would reach 29
billion USD by 2025 with the growth of 34 percent compared to the figure of
2020.
According to the IDEA, Vietnam has continuously recorded the strong growth in
terms of the rate of internet users and the number of online shopping users and
purchase value.
Statistics from the
E-commerce White Book showed that the rate of new internet users shopping
online also increased from 77 percent in 2019 to 88 percent in 2020.
The value of goods purchased online also increased from 229 USD in 2019 to 240
USD in 2020 per person.
Essential items such as food and household appliances account for an increasing
proportion of online sales. The data showed that 53 percent of users shop for
food online; 43 percent shop for shoes, clothes, and cosmetics; and 33 percent
shop for household appliances.
Specifically, in 2020, 74 percent of people were shopping on websites and e-commerce
platforms. Alternatively, online shoppers buying on forums and social networks
reached 33 percent. This was a significant increase from the previous year with
52 percent buying on e-commerce channels and 57 percent on social networks in
2019./.