Illustrative image (Photo: VNA) The information was announced by representatives of Tuoi Tre (Youth) Newspaper, the Saigontourist Group, and the Vietnam – Japan FriendshipAssociation in Ho Chi Minh City at a press conference on September 28 in thecity.
The event, which marks the seventh edition ofthe ‘Day of Pho’ (December 12), initiated and annually held by Tuoi Tre, is aimed at promoting Vietnamese cuisine, particularly Pho, a Vietnamese soup consisting of broth, rice noodles, herbs,and meat – usually beef or chicken.
It will feature many Pho brands across Vietnam namely Pho Dau,Pho Hai Thien, Pho Phu Gia, Pho 'S, Pho Sen SASCO, Pho Ta - Binh Tay Food, PhoThin Bo Ho, along with Pho brands served at five-star hotels such as MajesticSaigon Hotel, Grand Saigon Hotel, and Thu Duc Golf Club, among others.
In the framework of the fest, a series of promotional activitieswill be organised, such as a talkshow “Love for Vietnam Pho”, a Pho cooking contestfor Japanese people, an exhibition and a video screening programme featuring the history of the dish.
The programme will see the presence of culinary expert MatsuoTomoyuki, Chairman of the Japan - Vietnam Cuisine Culture Association,who is the Ambassador of the festival.
The municipal Department of Industry and Trade will also arrangeinvestment and trade promotion activities, and introduce products of enterprisesoperating in the food industry.
Le The Chu, Editor-in-Chief of Tuoi Tre Newspaper, co-head ofthe Steering Committee of Vietnam Pho Festival 2023, said that the agency isalways interested in promoting the value of Vietnamese culture and cuisine.
The event is expected to introduce the unique cultural andculinary values of Vietnam to Japanese friends, contributing to promoting economicand tourism potential of Vietnam in general and HCM City in particular, Trusaid.
Pham Huy Binh, Chairman of the Board of Members of SaigontouristGroup, co-head of the Steering Committee said, through accompanying the fest - the first of its kind in this East Asian nation, thefirm wants to realiseits commitment to promoting Vietnamese culture and cuisine to the world and createa highlight to attract more Japanese tourists to Vietnam.
Japanese Consul General in HCM City Masuo Ono said the fest ispart of practical activities to strengthen culture exchanges and economic connections between the two nations.
With around 40 booths, the Vietnam Pho Festival 2023 is expected to serve some 50,000 visitors./.
VNA
