
15% of Vietnamese consumers consult AI before shopping
According to the Seasonal Holidays Study commissioned by Meta, 15% of Vietnamese consumers have used AI to search for shopping ideas.
According to the Seasonal Holidays Study commissioned by Meta, 15% of Vietnamese consumers have used AI to search for shopping ideas.
In 2025, global markets are expected to remain volatile, with trade tensions and protectionism posing risks. Amid these challenges, strengthening the domestic market is crucial for sustaining economic growth and stabilising production alongside expanding exports.
PwC's 2024 Asia-Pacific Consumer Insights Survey reveals that 63% of Vietnamese consumers intend to increase spending on essential goods over the next year, followed by 52% on clothing and 48% on healthcare products.
Vietnamese consumers spent 5.68 billion USD buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.9% and 65.5% over the same period last year, respectively, according market analysis firm Metric.
Vietnamese consumers spent 143.9 trillion (5.68 billion USD) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.
Franchise is becoming a popular business model in the domestic and international food and beverage (F&B) sector.
A recent survey conducted by NIQ, a leading authority in consumer and shopper insights, has uncovered notable changes in shopping behaviour among Vietnamese consumers in 2024.
A recent survey conducted by NIQ, a leading authority in consumer and shopper insights, has uncovered notable changes in shopping behaviour among Vietnamese consumers in 2024.
The Manulife Asia Care Survey reveals that cancer is the standout health concern for people in Vietnam. Despite growing awareness of available treatments, rising healthcare costs alongside insufficient financial planning provide an obstacle to mental and financial well-being.
More than 30% of Vietnamese consumers are interested in purchasing electric vehicles (EVs), according to a recent Deloitte’s global automotive consumer study.