Vietnamese goods dominating supermarket retail channels

President Nguyen Xuan Phuc visits TH Group's booth at "Vietnamese Goods Week in Thailand" on November 17. (Photo: VNA)

With rich and diverse designs and reasonable prices, many Made-in-Vietnam products are becoming a trusted friend of domestic consumers.

This is further confirmed when the percentage of Vietnamese goods is increasingly strongly covered in distribution systems not only in the country but also in the region.

Vietnamese goods dominate the market

At this time of the year, a number of large supermarket systems such as Mega Market, Big C, Hapro Mart, Co.opmart, Winmart, and Intimex are busy serving up Tet goods.

Notably, the proportion of Vietnamese products has been dominant for many years now, in which products have for many years affirmed their prestige, and quality and are familiar to consumers. These products include Bibica, Kinh Do, Vinamilk milk, Trung Nguyen coffee and Phu Quoc fish sauce.

A representative of Central Retail Group said that in the past 10 years, Central Retail in Vietnam and the GO! supermarket chain have continuously implemented programmes to promote Vietnamese products, including activities to promote domestic products. Currently, over 90% of their sales come from domestic products and domestically produced goods.

Meanwhile, the Director of Co.opmart Ha Dong supermarket Nguyen Thi Kim Dung said with the motto "Vietnamese goods conquer Vietnamese people", over 90% of goods sold at Co.opmart are Vietnamese products.

After years of efforts and profound changes, it can now be affirmed that many products made in Vietnam are strong enough to dominate the Lunar New Year market. Not only do manufacturers make efforts to invest, and diversify products, but importantly, domestic products are preferred by consumers.

Create a greater popularisation

Currently, Vietnamese goods are increasingly gaining the trust of customers due to their origins and brands. Product quality is increasingly improved, and many types of goods are stamped with certificates of origin and traceability so that consumers can easily learn about the product.

Vu Vinh Phu, former deputy director of the Hanoi Department of Trade, said that currently in the Tet goods in the supermarket system, Vietnamese goods account for an overwhelming proportion. This is made possible because enterprises constantly improve quality, and focus on researching consumer tastes and needs to produce and process quality products that are not inferior to imported goods, but the selling price is lower than imported products.

Vietnamese goods account for 70-90% of total goods in many supermarkets. (Photo: PV/Vietnam+)

A recent survey by the Ministry of Industry and Trade shows that currently, Vietnamese products account for over 90% of distribution facilities of domestic enterprises, while in foreign supermarket systems in Vietnam, this proportion accounts for 60-96%.

General Director of Aeon Vietnam Co., Ltd Furusawa Yasuyuki said Aeon Vietnam is committed to researching a richer product portfolio, suitable to the tastes of Vietnamese people. He said at the same time, he will continue selecting a number of key Vietnamese products for export promotion and bringing Vietnamese goods to the world market through Aeon's distribution system.

This is also the goal of the Project: "Promoting Vietnamese enterprises to directly participate in foreign distribution systems" the Ministry of Industry and Trade signed a Memorandum of Understanding with Aeon Retail Group of Japan.

Accordingly, Aeon targets an increase in the rate of buying Vietnamese goods to sell at the Aeon system in Vietnam and the region, and commits to the goal of achieving an export turnover of Vietnamese goods through the Aeon system reaching 1 billion USD by 2025.

In the coming time, in order for the program Vietnamese people prioritize using Vietnamese goods to be popularised widely and more effectively, Deputy Director of the Domestic Market Department (Ministry of Industry and Trade) Le Viet Nga said the department will continue to carry out trade promotion activities and apply e-commerce in purchasing activities of Vietnamese goods suitable to the new situation.

This is to enhance the position of Vietnamese goods, improve the quality and competitiveness of Vietnamese products in the context of Vietnam's integration deeper into the regional and world economy to serve Vietnamese consumers, towards bringing Vietnamese goods to conquer Vietnamese people and proudly using Vietnamese goods./.