A marketing and communication campaign called ‘Resilient Blossoms’ by Hoan My Medical Corporation has won the excellence award from Hospital Management Asia (Photo courtesy of the corporation) Le Ngoc Anh Phuong, marketing and communications director of the company, said:“We are proud and honoured to receive this award. It is an invaluable gift thathelps motivate nurses in the medical industry, which faced many greatchallenges even before the COVID-19 pandemic.
“Against all odds, nurses have sacrificed their own needs and time for theirfamilies in order to fulfil their responsibilities to the patient. Theyconsider the sick their relatives and the hospital their second home. Thisproject is a ‘thank you’ to the nurses who have quietly given us hope for thefuture.”
The campaign consisted of five film documentaries in which doctors, nurses andother medical staff at Hoan My narrate true stories about medical events, theirroutines, fears, concerns, and professional challenges, and they can be foundon the company’s YouTube channel and fan page.
A photo documentary book of the same name vividly describes the profession anddaily struggles of nurses.
The book is expected to be published in the first quarter of 2022 and gifted touniversities, colleges and nursing students.
The documentaries have so far attracted more than 1.2 million views, 450,000viewers and 4,400 positive comments on the fan page.
HMA is an annual event for hospital owners, C-level executives, directors andindustry leaders to exchange insights on healthcare management thinking, bestpractices and solutions.
This year HMA held its conference and awards ceremony online from September 14to 16./.
VNA
