Hoang Thuy Linh has won international fame thanks to her viral hit See Tình (See Love).(Photo of The Leader Entertainment) The hit has been viewed 43 million times on YouTube and millions of other timeson a variety of music platforms and social networks.
The song is also trending across many Asian countries like Japan, the Republicof Korea, Malaysia and Thailand. The video featuring Jolin Tsai, the mostsuccessful singer in Taiwan, dancing along to SeeLove with friends in early May was shared widely on social media andforums. Japanese singer Shayne Orok covered the song on YouTube and got morethan a million views.
On January 31, a video by Korean volleyball athletes Lee Da-heyon and KimYeon-koung dancing to it during a game was watched 37 million times onTikTok.
See Love is the second single from Hoang Thuy Linh's fourth studioalbum LINK released in February2022. The video has impressed viewers with its lively choreography andcatchy melody inspired by the culture of the Mekong Delta region.
YouTube account holder Sharksarekiy0t said of the video: “Somehow this song isstill trending. It shows how loved this song is and I honestly still love itjust as much as when I first listened to it. Watching the MV makes meappreciate it even more because these visuals are an absolute treat to theeyes! The colours, the themes, the cultural aspects, set designs, costumes,everything is so beautiful.”
Besides See Love, many Vietnamesesongs have also gone viral globally, particularly in China and Thailand, suchas Quang Hung MasterD’s De Den De Di (EasyCome, Easy Go), Phong Max - Tang Duy Tan’s NgauNhien (Random) or rapper Phao’s HaiPhut Hon (Two Minutes More).
“When I heard these songs, I did not expect that the compositions by youngVietnamese songwriters would spread widely like that,” composer and musicresearcher Nguyen Quang Long told KinhTe Do Thi (Economy and Urban) newspaper.
“Young Vietnamese artists are increasingly catching up with the world andstarting to create notable works. It is such happy news in today'sentertainment and art life when young Vietnamese artists have graduallyapproached listeners from different countries.”
According to female singer Phao, who sung the of the hit Hai Phut Hon that has caused a feverinternationally, half of the success of Vietnamese viral hits in theinternational market comes from the distinctiveness in the musical personalityof each artist.
Unique colours featuring Vietnamese characters are new elements in theinternational market. The Vietnamese artists are also increasingly meticulousin building personal images and product quality to be on par with internationalcounterparts.
The remaining 50% of success, she added, derives from the investment andprofessionalism of international brands and record labels. They have devotedmuch effort in promoting Vietnamese products on music listening platforms,thereby helping Vietnamese music reach a wider international audience.
Recent years have also seen the collaboration between Vietnamese andinternational artists to release viral songs, like Son Tung M-TP with rapperSnoop Dogg, K-ICM with Plastik Funk, Polmoya and 9tySlac, or Thanh Bui withTata Young.
Most recently, winner of The Voice Vietnam 2015, Duc Phuc, paired withlegendary English band 911 to release an MV of their hit – I Do, on Valentine's Day. The MV attractedmore than 958,000 views only one day after its release on YouTube on February9.
Vietnamese music tends to appear in the world market as a trend on socialnetworks, a dance, a short piece of music for a few tens of seconds instead ofthe whole song.
According to musician Quoc Trung, it is still a long journey for Vietnamesesongs to be appreciated and enjoyed by audiences around the world as a completemusical product. Expertise and skills are still the weakness of Vietnamesemusic makers.
"In order to firmly venture into the world, it demands meticulous planningand a rich Vietnamese music industry and music life," he said.
“It also needs a long-term strategy and vision of the management agencies, sothat Vietnamese music really has a place on the global map instead of beingjust a trend that soon appears and fades.”/.
VNA
