With 350 exhibition booths spanning lifestyle products, halal industry solutions, food and beverages, beauty care, pharmaceuticals, healthcare, and fashion, the festival served as a crucial platform for enterprises to explore new markets and forge valuable partnerships. The Vietnam Trade Office made a strong impression with its food and beverage offerings, particularly coffee products.
Held in conjunction with the Year of Visiting Melaka 2024, the festival not only boosted local tourism but also established Melaka as an international hub for the halal industry, fostering growth and collaboration in the competitive global halal market./.
